Search Engine Optimization Team Lead

pt holink solusi digital; Indonesia; On-site; IDR 180,000,000 - 340,000,000; Full time

Job summary

Holink is hiring an SEO Lead to fix core issues, build a strong SEO foundation, and drive sustainable organic growth. You will own SEO end-to-end, collaborating with developers to implement changes and shape the company's growth through search.

You will guide content strategy, monitor performance, and optimize for international audiences as Holink scales globally, delivering measurable impact.

Qualifications

• Proven experience building SEO from scratch.
• Hands-on technical SEO expertise, not just theory.
• Experience fixing indexing and crawl issues.
• Ability to prioritise tasks by impact vs effort.
• Comfort in a fast-moving startup with limited structure.
• Experience implementing SEO with developers.
• Track record of measurable SEO impact (traffic/rankings/leads).
• Familiar with Ahrefs, SEMrush, Screaming Frog, GA4, Search Console.

Responsibilities

• Take ownership of SEO from foundation to growth.
• Identify and fix technical SEO issues (indexing, crawling, sitemap, structure, speed).
• Build SEO architecture across main domain and subdomains.
• Execute on-page SEO improvements (meta, internal links, structure).
• Collaborate with developers to implement changes.
• Plan and execute content strategy based on search intent.
• Monitor traffic, rankings, indexing, and optimize continuously.
• Conduct competitor analysis and identify quick wins.
• Build scalable backlink strategies (sustainable).
• Handle international SEO (multi-language / multi-region) as we scale globally.

Skills

Technical SEO

SEO Strategy

Content Optimization

Web Analytics

Prioritization

Developer Collaboration

Cross-functional teamwork

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Google Search Console

Job description

• Take full ownership of Holink’s SEO from 0 → 1 (foundation to growth)
• Identify and fix technical SEO issues (indexing, crawling, sitemap, site structure, page speed, etc.)
• Build and implement SEO architecture across main domain and subdomains
• Execute on-page SEO improvements (meta, internal linking, structure, content optimization)
• Work closely with developers to ensure SEO is properly implemented (not just recommended)
• Plan and execute content strategy based on search intent and keyword opportunities
• Monitor performance (traffic, rankings, indexing) and continuously optimize
• Conduct competitor analysis and identify quick-win opportunities
• Build scalable backlink strategies (not spammy, but sustainable)
• Handle international SEO (multi-language / multi-region) as we scale globally

REQUIREMENTS (STRICT & TARGETED)

• Proven experience building SEO from scratch (new website / low authority site)
• Strong hands-on experience in technical SEO (not just theory)
• Experience fixing real issues such as:
• indexing problems
• crawl issues
• Able to prioritize SEO tasks based on impact vs effort
• Comfortable working in a fast-moving startup environment with minimal structure
• Experience working directly with developers to implement SEO changes
• Clear track record of measurable SEO impact (traffic / ranking / leads)
• Familiar with tools like: Ahrefs, SEMrush, Screaming Frog, GA4, Search Console

PLUS POINTS (STRONG ADVANTAGE)

• Experience in SaaS / product-led SEO
• Experience with international SEO (multi-language)
• Understanding of conversion optimization (not just traffic)

WORK STYLE

• High ownership role (you own SEO end-to-end)
• Execution-focused (not just planning)
• Comfortable working beyond standard hours when needed
• Direct impact on company growth

Job summaryWe’re hiring an SEO Lead to fix core issues, build a strong SEO foundation, and drive sustainable organic growth. Join us and make real impact!

Key selling points

• Open salary, negotiable—seeking talent who drives real impact.