SEO Lead

ScaleOcean; Jakarta Pusat; On-site; IDR 267,840,000 - 401,760,000; Full time

Job summary

ScaleOcean in Jakarta seeks an SEO Lead to drive organic growth, optimize for conversion, and manage a specialized SEO team. You will coordinate with content, marketing, and tech teams to improve site performance, rankings, and lead generation. Expect responsibility for strategy, reporting, and ongoing optimization.

The role emphasizes cross-functional collaboration, technical SEO, and data-driven decisions to scale ScaleOcean’s ERP-focused online presence.

Qualifications

• Minimum of 2 years of experience in SEO and digital marketing.
• Proven track record of improving website performance, organic traffic, and lead generation.
• Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
• In-depth knowledge of SEO best practices, including on-page, off-page, and technical SEO.
• Strong understanding of conversion optimization and user experience (UX).
• Ability to work with cross-functional teams to implement SEO strategies.
• Strong leadership, project management, and analytical skills.
• Experience with A/B testing, heatmaps, and website optimization techniques.

Responsibilities

• Oversee and implement SEO strategies to improve website rankings and user engagement.
• Analyze website performance data to identify areas for improvement and optimization.
• Conduct keyword research and ensure content is optimized for targeted keywords.
• Collaborate with content and design teams to optimize landing pages and blog posts.
• Monitor SEO trends, algorithm updates, and competitors’ strategies to stay ahead of the curve.
• Provide SEO support and guidance to the content and marketing teams.
• Develop and implement an SEO strategy that aligns with ScaleOcean’s business goals and lead generation objectives.
• Create and present performance reports, including organic traffic, conversions, keyword rankings, and lead generation metrics.
• Perform monthly site audits and technical SEO reviews to identify and resolve issues.
• Lead A/B testing and other optimization efforts to improve website performance and conversion rates.
• Manage and mentor the SEO team, ensuring the successful execution of SEO initiatives.
• Track, analyze, and adjust campaigns based on KPIs to maximize ROI and business growth.

Skills

SEO leadership

Team management

Analytics

Keyword research

Content optimization

Link building

A/B testing

UX understanding

Cross-functional work

Technical SEO

CMS experience

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

As the SEO Lead at ScaleOcean, you will be responsible for overseeing the overall performance of our website, with a focus on driving organic traffic, improving search engine rankings, and generating qualified leads. You will lead SEO strategies, monitor website performance, and collaborate with content, marketing, and technical teams to optimize the user experience. Your goal will be to increase visibility and conversion rates, driving business growth and supporting ScaleOcean’s position as a leader in the ERP industry. You will also be responsible for managing a team of SEO specialists and ensuring alignment with overall marketing objectives.

Job Requirements

Minimum of 2 years of experience in SEO and digital marketing.

Proven track record of improving website performance, organic traffic, and lead generation.

Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.

In-depth knowledge of SEO best practices, including on-page, off-page, and technical SEO.

Strong understanding of conversion optimization and user experience (UX).

Ability to work with cross-functional teams to implement SEO strategies.

Strong leadership, project management, and analytical skills.

Experience with A/B testing, heatmaps, and website optimization techniques.

Key Qualifitcations

Expertise in managing website SEO strategies and performance analysis.

Strong understanding of keyword research, content optimization, and link-building techniques.

Ability to create data-driven strategies and reports to track ROI and KPIs.

Experience with CMS platforms like WordPress, Shopify, or similar.

Knowledge of HTML, CSS, and technical SEO aspects (site speed, mobile optimization, schema markup, etc.).

Experience in lead generation strategies through organic search.

Daily Responsibilities

Oversee and implement SEO strategies to improve website rankings and user engagement.

Analyze website performance data to identify areas for improvement and optimization.

Conduct keyword research and ensure content is optimized for targeted keywords.

Collaborate with content and design teams to optimize landing pages and blog posts.

Monitor SEO trends, algorithm updates, and competitors’ strategies to stay ahead of the curve.

Provide SEO support and guidance to the content and marketing teams.

Monthly Responsibilities

Develop and implement an SEO strategy that aligns with ScaleOcean’s business goals and lead generation objectives.

Create and present performance reports, including organic traffic, conversions, keyword rankings, and lead generation metrics.

Perform monthly site audits and technical SEO reviews to identify and resolve issues.

Lead A/B testing and other optimization efforts to improve website performance and conversion rates.

Manage and mentor the SEO team, ensuring the successful execution of SEO initiatives.

Track, analyze, and adjust campaigns based on KPIs to maximize ROI and business growth.