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JAPFA FOOD INDONESIA in Indonesia seeks a capable GT Sales Leader to drive coverage across traditional markets and wholesalers, build strong distributor relationships, and push sales targets in a competitive FMCG context.
You will coach a field team, develop GT strategies, monitor distribution, analyze performance, and prepare insights for management while ensuring compliance with company guidelines.
Lead and supervise the General Trade (GT) sales team to achieve sales targets and distribution objectives.
Develop and implement effective GT sales strategies based on territory potential and market conditions.
Manage and expand distribution coverage across traditional markets, wholesalers, retailers, and other GT outlets.
Monitor daily sales activities, customer visits, order achievement, outlet coverage, and distribution.
Identify new business opportunities and expand the customer base within the assigned territory.
Build and maintain strong relationships with distributors, wholesalers, retailers, and key customers.
Monitor product availability, stock levels, and distribution to ensure optimal market coverage.
Analyze sales performance, market trends, competitor activities, and territory potential.
Conduct regular field visits and provide coaching and guidance to Sales Representatives.
Prepare sales reports and provide insights and recommendations to management.
Ensure sales activities comply with company policies, procedures, and commercial guidelines.
Minimum D3/S1 in Management, Marketing, Business, or a related field.
Minimum 2-3 years of experience in General Trade / Traditional Trade sales, preferably in FMCG, Food & Beverage, or Consumer Goods.
Experience managing a sales team is preferred.
Strong understanding of GT distribution, territory management, outlet coverage, and sales execution.
Strong leadership, communication, negotiation, and analytical skills.
Target-oriented, proactive, and able to work independently in a dynamic environment.
Willing to conduct frequent field visits within the assigned territory.