Sales Supervisor (Gorontalo)

JAPFA FOOD INDONESIA; Gorontalo; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

JAPFA FOOD INDONESIA is seeking a proactive General Trade (GT) Sales Lead to drive distribution and revenue within the assigned territory. You will supervise the GT sales team, craft strategies, and ensure effective coverage across traditional markets, wholesalers, retailers, and other GT outlets.

You will monitor activities, coach field staff, and deliver insightful reports to management, while expanding the customer base and maintaining strong distributor relationships.

Qualifications

• GT distribution, territory management, and sales execution knowledge.
• Strong leadership and people-management skills.
• Excellent communication and negotiation abilities.
• Analytical mindset with the ability to interpret market data.

Responsibilities

• Lead and supervise the GT sales team to achieve targets and objectives.
• Develop and implement GT sales strategies based on territory potential and market conditions.
• Manage and expand distribution coverage across traditional markets, wholesalers, retailers, and other GT outlets.
• Monitor daily sales activities, visits, orders, outlet coverage, and distribution.
• Identify new business opportunities and expand the customer base within the territory.
• Build and maintain relationships with distributors, wholesalers, retailers, and key customers.
• Ensure product availability and stock levels across distribution channels.
• Analyze sales performance, market trends, and competitor activities to adjust plans.
• Provide coaching and guidance to Sales Representatives and prepare reports for management.

Skills

Sales leadership

Territory management

Negotiation

Analytical skills

Communication

Education

D3/S1 in Management or Marketing

Job description

Lead and supervise the General Trade (GT) sales team to achieve sales targets and distribution objectives.

Develop and implement effective GT sales strategies based on territory potential and market conditions.

Manage and expand distribution coverage across traditional markets, wholesalers, retailers, and other GT outlets.

Monitor daily sales activities, customer visits, order achievement, outlet coverage, and distribution.

Identify new business opportunities and expand the customer base within the assigned territory.

Build and maintain strong relationships with distributors, wholesalers, retailers, and key customers.

Monitor product availability, stock levels, and distribution to ensure optimal market coverage.

Analyze sales performance, market trends, competitor activities, and territory potential.

Conduct regular field visits and provide coaching and guidance to Sales Representatives.

Prepare sales reports and provide insights and recommendations to management.

Ensure sales activities comply with company policies, procedures, and commercial guidelines.

Requirements

Minimum D3/S1 in Management, Marketing, Business, or a related field.

Minimum 2-3 years of experience in General Trade / Traditional Trade sales, preferably in FMCG, Food & Beverage, or Consumer Goods.

Experience managing a sales team is preferred.

Strong understanding of GT distribution, territory management, outlet coverage, and sales execution.

Strong leadership, communication, negotiation, and analytical skills.

Target-oriented, proactive, and able to work independently in a dynamic environment.

Willing to conduct frequent field visits within the assigned territory.