Sales Manager – Emerging Growth Brands

Sunrise & Company Pte Ltd; Jakarta Utara; On-site; IDR 300,000,000 - 500,000,000; Full time

Job summary

Sunrise Sports Group in Indonesia seeks a seasoned B2B sales leader to build and lead a new wholesale division. You will report to Group Directors and shape growth through the dealer network across Indonesia, with scope to expand into broader commercial leadership roles.

You will develop Indonesia wholesale plans, target retailers, manage terms, train staff and monitor performance, while partnering with marketing and finance to optimize margins and cash flow.

Qualifications

• At least eight years of relevant B2B sales experience in sporting goods, footwear, apparel or a comparable consumer-products category.
• Demonstrated success acquiring new retail accounts and growing sales through repeat purchases.
• Strong understanding of Indonesian wholesale and retail channels; established relationships with retailers and buyers are highly desirable.
• Experience managing dealer accounts, consignment arrangements or retail sell-through programmes.
• Strong commercial understanding of retailer margins, promotions, inventory turnover, credit terms and collections.
• Confidence negotiating with independent store owners and professional buying teams.
• Ability to work independently, build a sales pipeline from scratch and manage regular field activity.
• Proficiency in Excel and sales reporting, with the ability to analyse stock and sales data.
• Strong communication skills in Bahasa Indonesia and English.
• Willingness to travel regularly within Indonesia.

Responsibilities

• Develop and execute the Indonesia wholesale sales plan, with clear account, territory and monthly sales targets.
• Identify, approach and secure independent sports shops, footwear retailers, specialist stores and retail chains.
• Present products and develop opening assortments, quantities and size mixes suited to each retailer's customers and price points.
• Negotiate commercial terms within approved guidelines, including payment terms, launch arrangements, display space, visual merchandising and promotional support.
• Manage structured consignment trials, including retailer onboarding, stock reporting, performance reviews and purchase-or-return decisions.
• Convert successful trials into wholesale purchases and grow subsequent orders through replenishment, wider assortments and additional suitable stores.
• Train retailer staff and coordinate product demonstrations, merchandising and local launch activities with marketing.
• Monitor sell-through, stock availability, margins and competitor activity; use the findings to improve account performance.
• Maintain accurate forecasts, sales pipelines and account records, and coordinate deliveries and replenishment with operations.
• Work with finance to manage credit exposure, follow up payments and resolve overdue accounts.

Skills

Bahasa Indonesia

English

Sales leadership

Dealer network development

Field sales

Tools

Excel

Job description

Sunrise Sports Group is one of the largest sporting goods distributors across South and Southeast Asia. As the longstanding sole distributor of Yonex and Mikasa in our markets, we have built an extensive dealer network, strong retail partnerships and the distribution infrastructure to support brands at scale.

About the role

This is a hands-on opportunity to help build a new division within an established regional group. Reporting directly to Group Headquarters and working closely with the Group Directors, you will lead dealer network development and wholesale sales, with a direct voice in shaping the brands' growth in Indonesia. As the division expands, there is significant scope for your role to grow into broader commercial and leadership responsibilities, backed by Sunrise's resources, infrastructure and industry experience.

Key responsibilities

Develop and execute the Indonesia wholesale sales plan, with clear account, territory and monthly sales targets.

Identify, approach and secure independent sports shops, footwear retailers, specialist stores and retail chains.

Present products and develop opening assortments, quantities and size mixes suited to each retailer's customers and price points.

Negotiate commercial terms within approved guidelines, including payment terms, launch arrangements, display space, visual merchandising and promotional support.

Manage structured consignment trials, including retailer onboarding, stock reporting, performance reviews and purchase-or-return decisions.

Convert successful trials into wholesale purchases and grow subsequent orders through replenishment, wider assortments and additional suitable stores.

Train retailer staff and coordinate product demonstrations, merchandising and local launch activities with marketing.

Monitor sell-through, stock availability, margins and competitor activity; use the findings to improve account performance.

Maintain accurate forecasts, sales pipelines and account records, and coordinate deliveries and replenishment with operations.

Work with finance to manage credit exposure, follow up payments and resolve overdue accounts.

About you

At least eight years of relevant B2B sales experience in sporting goods, footwear, apparel or a comparable consumer-products category.

Demonstrated success personally acquiring new retail accounts and growing sales through repeat purchases.

Strong understanding of Indonesian wholesale and retail channels; established relationships with relevant retailers and buyers are highly desirable.

Experience managing dealer accounts, consignment arrangements or retail sell-through programmes.

Strong commercial understanding of retailer margins, promotions, inventory turnover, credit terms and collections.

Confidence negotiating with independent store owners and professional buying teams.

Ability to work independently, build a sales pipeline from scratch and manage regular field activity.

Proficiency in Excel and sales reporting, with the ability to analyse stock and sales data.

Strong communication skills in Bahasa Indonesia and English.

Willingness to travel regularly within Indonesia.