Sales Leader – HORECA / Channel & E-Commerce Sales (Kitchen Appliances)

Vectra Search Pte Ltd; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Vectra Search Pte Ltd is partnering with a growing consumer durables business to hire a Sales Executive in Indonesia to drive B2B and B2C growth for kitchen appliance lines. You will expand presence across Horeca, distributors, resellers, and online channels, balancing offline and online sales.

The ideal candidate has strong local market links in Indonesia, understands distribution, and can manage both traditional and digital sales.

Qualifications

• Experience in sales within hospitality-related products or consumer appliances.
• Strong exposure to distributor / reseller management and e-commerce or online sales channels.

Responsibilities

• Develop and grow sales across HORECA accounts, restaurants, hotels, catering, and commercial kitchens; build relationships with dealers and resellers.
• Identify and develop new business opportunities within the commercial kitchen and food service ecosystem; manage distributor/ reseller partnerships across Indonesia.
• Drive product visibility, channel engagement, and sales growth through partners; support channel partners with product training, promotions, and business development activities.

Skills

Local market relationships

Distributor / reseller management

E-commerce / online sales

Negotiation skills

Communication skills

Business development

Independent working

Job description

We are partnering with a growing organization in the consumer durables sector to hire a Sales Executive based in Indonesia to drive both B2B and B2C business growth for its kitchen appliance portfolio.

The role will focus on expanding the company's presence across:

• HORECA and food service operators
• Distributor and reseller networks
• E-commerce and online sales channels

The products are primarily positioned within the professional and commercial kitchen ecosystem, with growing opportunities in online and consumer channels.

This position is ideal for a commercially driven sales professional with strong local market relationships, understanding of Indonesia's distribution landscape, and experience managing both offline and digital sales channels.

Key Responsibilities

• Develop and grow sales across:
• HORECA accounts
• Restaurants, cafés, hotels, and catering businesses
• Commercial kitchens and food service operators
• Build strong relationships with:
• Dealers and reseller networks
• Hospitality and F&B groups
• Identify and develop new business opportunities within the commercial kitchen and food service ecosystem.
• Manage and expand distributor and reseller partnerships across Indonesia.
• Drive product visibility, channel engagement, and sales growth through partners.
• Support channel partners with product training, promotions, and business development activities.

E-Commerce & B2C Growth

• Support and drive the growth of online sales channels including:
• E-commerce marketplaces
• Online retailers
• Work closely with internal and external stakeholders to improve:
• Online product visibility
• Promotions and campaigns
• Monitor e-commerce trends, pricing, competitor activity, and customer buying behaviour.
• Conduct market mapping and identify growth opportunities across both B2B and B2C segments.
• Gather insights on competitors, pricing, customer trends, and market developments.
• Prepare sales forecasts and support business growth planning.

Requirements:

Experience

• Proven experience in sales within:
• Hospitality-related products
• Strong exposure to:
• Distributor / reseller management
• E-commerce or online sales channels

Industry Exposure

Experience selling into:

• Hotels & hospitality groups
• Catering businesses
• Consumer appliance or online retail channels

Core Competencies

• Strong business development and relationship management capability
• Good understanding of distributor-led sales models
• Familiarity with Indonesia's e-commerce ecosystem and online sales platforms
• Commercially driven with strong negotiation and communication skills
• Ability to work independently and drive territory growth

Preferred Profile

• Existing network within HORECA, distributors, or reseller ecosystem in Indonesia
• Experience managing both traditional and digital sales channels
• Understanding of commercial kitchen appliance market preferred
• Bahasa Indonesia and English communication capability preferred

What This Role Offers

• Opportunity to drive growth across both B2B and B2C channels
• Exposure to distributor, HORECA, and e-commerce ecosystems
• High visibility role within a growing business
• Opportunity to shape market expansion strategies in Indonesia

Ideal Candidate

This role is suited for a sales professional who:

• Has strong local market connections
• Enjoys developing both channel and direct business
• Understands the dynamics of HORECA and online sales

Is commercially driven and comfortable operating in a growth focused environment