ROI-Driven Performance Marketing Specialist

Esensi Digital; Banten; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Esensi Digital, a Tangerang-based data-driven digital marketing agency in Banten, seeks a Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other channels to maximize ROI. You will manage budgets, run A/B tests, and deliver actionable performance insights daily.

The role requires strong analytics, creative collaboration with design and copy teams, and effective communication with clients, ensuring campaigns meet business goals and

Qualifications

• Strong performance and paid marketing skills including campaign setup, bid management, audience targeting, and optimization for ROI.
• Analytics and reporting using Google Analytics, Ads Manager, and performance dashboards to guide decisions.
• Strategic planning to define objectives, channels, and alignment with client goals.
• Creative collaboration with designers/copywriters for ad creatives and landing pages.
• Excellent communication, stakeholder management, and ability to coordinate multiple campaigns.

Responsibilities

• Plan, execute, and optimize paid campaigns across platforms (Google Ads, Meta/Facebook, etc.).
• Set up campaigns, manage budgets, monitor performance, and produce actionable reports.
• Collaborate with creative/account teams to develop ad copies, landing pages, and targeting strategies.
• Conduct A/B tests, analyze user behavior, and identify opportunities to improve efficiency.
• Maintain alignment with client goals and provide ROI-focused optimization.

Skills

Performance marketing

Campaign setup

Budget management

Analytics & reporting

Digital strategy

Creative collaboration

Communication

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads Manager

Job description

Esensi Digital, a Tangerang-based data-driven digital marketing agency in Banten, seeks a Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other channels to maximize ROI. You will manage budgets, run A/B tests, and deliver actionable performance insights daily.

The role requires strong analytics, creative collaboration with design and copy teams, and effective communication with clients, ensuring campaigns meet business goals and