ROAS-Focused Marketplace Ads Specialist

PT. AWIN SOLUSI INDONESIA; Kelapa Dua; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT. AWIN SOLUSI INDONESIA is seeking an experienced Marketplace & Performance Ads Specialist to manage, execute, and optimize digital campaigns primarily on Shopee and TikTok Shop. You will drive sales growth, manage budgets, and analyze performance to ensure profitable advertising investments.

Experience with Meta Ads and Google Ads is a strong advantage. You will collaborate with the e-commerce team to improve visibility, conversions, and overall sales, while monitoring ROAS, CTR, CPC, and

Qualifications

• 1+ years of hands-on experience in Marketplace Advertising, Digital Advertising, or Performance Marketing.
• Proven hands-on experience managing Shopee Ads and TikTok Shop Ads.
• Strong analytical skills to interpret advertising performance data independently.
• Understanding of ROAS, CTR, CPC, CPM, conversion rate, and CAC.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Proficient in Microsoft Excel or Google Sheets.
• Detail-oriented, proactive, analytical, and results-driven.

Responsibilities

• Manage and optimize advertising campaigns across Shopee Ads, TikTok Shop Ads, and Meta Ads.
• Develop advertising strategies based on sales targets, product margins, and budgets.
• Conduct keyword research, manage bidding strategies, select products to promote, and allocate budgets.
• Monitor and optimize ROAS, CTR, CPC, and conversion rate.
• Identify high-performing products and scale campaigns accordingly.
• Analyze underperforming campaigns and implement improvements to improve efficiency.
• Plan strategies for marketplace promotional events and seasonal campaigns.
• Work with the e-commerce team to improve product visibility and conversions.
• Monitor daily, weekly, and monthly performance reports and provide data-driven recommendations.

Skills

Marketplace Advertising

Digital Advertising

Performance Marketing

Shopee Ads

TikTok Shop Ads

ROAS optimization

Data analysis

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

GA4

Meta Pixel

Job description

PT. AWIN SOLUSI INDONESIA is seeking an experienced Marketplace & Performance Ads Specialist to manage, execute, and optimize digital campaigns primarily on Shopee and TikTok Shop. You will drive sales growth, manage budgets, and analyze performance to ensure profitable advertising investments.

Experience with Meta Ads and Google Ads is a strong advantage. You will collaborate with the e-commerce team to improve visibility, conversions, and overall sales, while monitoring ROAS, CTR, CPC, and