Retail Marketing (CRM)

PT Hankook Tire Sales Indonesia; Jakarta Utara; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

PT Hankook Tire Sales Indonesia is seeking a marketing and channel engagement specialist to drive branding, POSM visibility, and compliant store concepts across Hankook Masters networks. You will design and implement store branding, manage signage tax, monitor conditions, and coordinate sales incentives with Finance and Sales teams.

You will also oversee End User Membership operations, CRM data integrity, and loyalty initiatives, plus plan annual store gatherings and family-channel engagement to

Responsibilities

• Brand Hankook Masters family channel branding and POSM for consistent visibility and compliance.
• Develop and manage new store branding concepts and implementation.
• Manage annual signage tax and related administration.
• Regularly monitor store branding conditions and identify improvements.
• Develop sales programs and incentives for Hankook Masters stores and Sales Advisors.
• Manage sales program / incentive payments, coordinating with Sales and Finance.
• Initiatives to improve store and Sales Advisor engagement and sales performance.
• Conduct family channel assessment and compliance monitoring based on standards.
• Coordinate and manage store and Sales Advisor training for product knowledge and selling skills.
• Follow up on assessment results and ensure corrective actions are implemented.
• Manage and maintain the End User Membership Program operations.
• Monitor member registration, activity and program data for accuracy.
• Design and execute customer retention, loyalty, and lifecycle engagement initiatives.
• Establish controls to minimize fraudulent registrations and irregular activities.
• Coordinate with internal teams to investigate and resolve suspected fraud.
• Monitor monthly sell-out volumes from distributors to retail stores.
• Collect and validate distributor-to-retail sales quantities for data integrity.
• Monitor sales movement, inventory flows, and channel sell-out patterns.
• Generate monthly secondary sales and channel performance reports.
• Cross-check CRM sell-out data against programs and inventories for accuracy.
• Plan and manage the Annual Hankook Masters Store Gathering and engagement across channels.

Skills

Brand management

CRM

Data analysis

Training

Event planning

Loyalty programs

Stakeholder coordination

Job description

Manage Hankook Masters family channel branding and POSM to ensure consistent brand visibility and compliance.

Develop and manage new store branding concepts and implementation.

Manage annual signage tax and related administration.

Conduct regular monitoring of store branding conditions and identify improvement opportunities.

Develop and manage sales programs and incentives for Hankook Masters stores and Sales Advisors.

Manage sales program / incentive payments, including coordination with Sales and Finance.

Develop initiatives to improve store and Sales Advisor engagement and support sales performance.

Family Channel Training & Compliance

• Conduct Hankook Masters family channel assessment and compliance monitoring based on established standards.
• Coordinate and manage store and Sales Advisor training to improve product knowledge, selling skills, and brand understanding.
• Follow up on assessment results and ensure corrective actions are implemented.

End User Membership Program Management

• Manage and maintain the End User Membership Program to ensure smooth and accurate program operations.
• Monitor member registration, activity, and program data to ensure data accuracy and integrity.
• Design and execute customer retention, loyalty, and lifecycle engagement initiatives (e.g., targeted promotions, automated notifications).
• Establish and maintain control mechanisms to minimize fraudulent registrations, duplicate accounts, or other irregular activities.
• Coordinate with relevant internal teams and stakeholders to investigate and resolve suspected fraudulent activities.

CRM & Secondary Sales Data Management

• Manage and monitor monthly sell-out volumes from distributors to retail stores.
• Collect, validate, and analyze monthly distributor-to-retail sales quantities to maintain data accuracy and integrity.
• Monitor sales movement, inventory flows, and channel sell-out patterns to identify market demand trends.
• Generate monthly secondary sales and channel performance reports for management and internal stakeholders.
• Cross-check CRM sell-out data against sales programs, incentive schemes, and inventory reports to ensure compliance and prevent misreporting.

Family Channel Engagement & Events

• Plan and manage the Annual Hankook Masters Store Gathering to strengthen relationships and engagement with the retail network.
• Support communication and engagement across the Hankook Masters family channels.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have in a Marketing Role?
• Which of the following types of qualifications do you have?
• How many years experience in Brand Management do you have?
• Do you have Customer Loyalty Programs experience?
• Which of the following Customer Relationship Management (CRM) systems do you have experience using?