Marketing Manager

Lancesoft Indonesia; Jakarta Pusat; On-site; IDR 420,000,000 - 700,000,000; Full time

Job summary

Lancesoft Indonesia is seeking an experienced Marketing leader to develop and execute comprehensive strategies across digital and physical channels, elevating brand awareness, driving customer footfall, and building partnerships within the healthcare community.

The role oversees digital marketing, CRM, events, creative, and partnerships across the beauty sector, requiring 8–10 years of retail and CRM experience and fluency in Bahasa and English.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 8–10 years of experience in retail marketing, digital marketing and CRM.
• Fluent in Bahasa and English.

Responsibilities

• Direct the Digital Marketing Team and external agencies to shape the annual digital strategy and optimize budgets.
• Govern the CRM team, establish loyalty frameworks, drive new member acquisition, and maximize retention through data-driven campaigns.
• Provide executive oversight to Events, approving activation strategies for new store openings and community health initiatives.
• Steer Creative and Visual Merchandising by setting brand aesthetics and seasonal guidelines across the retail network.
• Cultivate high-level strategic relationships with non-trade partners (medical practitioners, clinics, corporate partners) and guide CRM pipeline for health initiatives and referrals.

Skills

Digital Marketing & ROI

CRM & Loyalty

Brand Strategy

Visual Merchandising

Campaign & Event Mgmt

B2B Partnerships

Market Research

Omni-channel Marketing

Budgeting & Resource Allocation

Education

Bachelor's degree in Marketing/Communications

Job description

Develop and execute comprehensive marketing strategies across digital and physical channels to elevate brand awareness, drive customer footfall, and build strong partnerships within the healthcare community.

Key Accountability Areas

• Digital & Social Media Marketing: Direct the Digital Marketing Team and external digital agencies in shaping the annual digital strategy, optimizing performance marketing budgets, and building brand authority through strategic influencer partnerships.
• CRM & Loyalty: Govern the strategic direction of the CRM team, establishing frameworks for tiered loyalty rewards, driving new member acquisition, and maximizing the customer retention rate through data-driven campaigns.
• Event & Activation: Provide executive oversight to the Events team, approving high-impact activation strategies for new store openings and community health initiatives.
• Visual Merchandising & Creative: Steer the Creative and VM teams by establishing brand aesthetics, approving seasonal visual guidelines, and ensuring absolute brand consistency across the retail network.
• Business Partnership Non-Trade: Cultivate high-level strategic relationships with key non trade partners (including medical practitioners, clinics, and corporate partners) and guide the B2B team in managing the CRM pipeline for collaborative health initiatives and referral programs.

Basic Requirement

• Education : Degree (S1) in Marketing, Communications, or related field.
• Work Experience : 8-10 years in retail marketing, digital marketing, and CRM.
• Language : Bahasa and English
• Industry : Beauty
• Skills : Digital Marketing & Performance ROI, CRM & Loyalty Management, Brand Strategy & Visual Merchandising, Campaign & Event Management, B2B Partnership & Business Development, Market Research & Consumer Insights, Omni-channel Marketing Strategies, Marketing Budgeting & Resource Allocation