Retail Channel Executive (Spv Sales Telekomunikasi) - Pekanbaru

Adhitama Mitra Nusantara, Pt; Raha; On-site; IDR 120,000,000 - 180,000,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Health benefits

Exposure to diverse retail channels

Dynamic team environment

POS promotion initiatives

Job summary

Adhitama Mitra Nusantara, Pt is seeking a proactive Trade Marketing Executive to strengthen its FMCG distribution in Pekanbaru, Riau. You will craft regional trade plans, manage in-store promotions, optimize shelf placement, and work closely with sales to meet retailer needs.

The role demands hands-on execution, data-driven insights, and a strong understanding of retail dynamics to boost brand visibility and sales at the point of purchase.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years in trade marketing or brand management within FMCG.
• Proven experience in in-store promotions and merchandising.
• Strong understanding of retail channels and consumer behavior.

Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with brand and sales objectives for the assigned region.
• Manage in-store promotional activities, merchandising, and POS materials to enhance visibility and drive sales.
• Collaborate with sales to understand retailer needs and develop customized trade marketing solutions.
• Analyze sales data, market trends, and competitor activity to identify opportunities and threats.
• Build and maintain relationships with retail partners, category managers, and store personnel.
• Ensure effective implementation of promotional campaigns and report on their success.
• Manage trade marketing budgets and allocate resources for maximum impact.
• Develop presentations and proposals for trade partners.
• Stay updated on retail trends and FMCG category management.
• Conduct regular store visits to monitor brand presence and program execution.

Skills

Communication skills

Negotiation skills

Data analysis

Reporting

Visual merchandising

Education

Bachelor's degree in Marketing or related field

Job description

Trade Marketing Executive - FMCG Channels

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an energetic and strategically-minded Trade Marketing Executive to join their team in Pekanbaru, Riau, ID . This role is essential for driving sales performance and brand visibility at the point of purchase across various retail channels. You will be responsible for developing and implementing effective trade marketing strategies, managing in-store promotions, optimizing product placement, and collaborating closely with the sales and marketing departments. The ideal candidate has a strong understanding of retail dynamics, consumer behavior in-store, and a passion for the FMCG market. This position requires a hands-on approach and a deep commitment to executing impactful trade marketing initiatives that resonate with consumers and achieve business objectives in the Pekanbaru region.

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an energetic and strategically-minded Trade Marketing Executive to join their team in Pekanbaru, Riau, ID . This role is essential for driving sales performance and brand visibility at the point of purchase across various retail channels. You will be responsible for developing and implementing effective trade marketing strategies, managing in-store promotions, optimizing product placement, and collaborating closely with the sales and marketing departments. The ideal candidate has a strong understanding of retail dynamics, consumer behavior in-store, and a passion for the FMCG market. This position requires a hands-on approach and a deep commitment to executing impactful trade marketing initiatives that resonate with consumers and achieve business objectives in the Pekanbaru region.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with overall brand and sales objectives for the assigned region.
• Manage in-store promotional activities, merchandising, and point-of-sale (POS) materials to enhance brand visibility and drive sales.
• Collaborate with the sales team to understand retailer needs and develop customized trade marketing solutions.
• Analyze sales data, market trends, and competitor activities to identify opportunities and threats within the retail environment.
• Build and maintain strong relationships with key retail partners, category managers, and store personnel.
• Ensure effective implementation of promotional campaigns, monitor their execution, and report on their success.
• Manage trade marketing budgets and ensure optimal allocation of resources for maximum impact.
• Develop compelling presentations and proposals for trade partners.
• Stay updated on the latest trends in retail marketing and FMCG category management.
• Conduct regular store visits to monitor brand presence, competitor activities, and execution of trade programs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in trade marketing or brand management, specifically within the FMCG industry .
• Proven experience in developing and implementing successful in-store promotions and merchandising strategies.
• Strong understanding of retail channels, consumer purchasing behavior, and category management principles.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in data analysis and reporting, with the ability to translate insights into actionable plans.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and a keen eye for visual merchandising.
• Knowledge of the retail landscape in Pekanbaru, Riau, ID is a plus.
• A proactive and results-oriented mindset.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for career growth within a leading FMCG company.
• Comprehensive health benefits package.
• Exposure to diverse retail channels and strategies.
• A dynamic and supportive team environment.
• Contribution to driving brand success at the crucial point of sale.