Retail CASA Campaign Growth Lead

PT Bank SMBC Indonesia Tbk; Jakarta Pusat; On-site; IDR 180,000,000 - 250,000,000; Full time

Job summary

PT Bank SMBC Indonesia Tbk is seeking a CASA campaign lead to develop and execute retail CASA campaigns aimed at acquisition, balance growth, retention, and engagement, with a focus on price-sensitive segments. You will design end-to-end journeys from awareness to retention and work with multiple teams to ensure seamless, compliant execution.

The role requires using data insights and market intelligence to tailor propositions, monitor performance, and drive improvements across the CASA lifecycle

Responsibilities

• Develop and execute retail CASA campaigns to drive customer acquisition, balance growth, retention, and engagement, with a particular focus on price-sensitive customer segments.
• Identify customer needs, behaviors, and market opportunities to develop competitive and compelling campaign propositions that can win customer interest and preference versus alternative banking options.
• Design campaign mechanics, offers, and customer value propositions that balance customer attractiveness, business objectives, and CASA economics.
• Develop end-to-end customer journeys for CASA campaigns, ensuring a seamless and customer-centric experience from awareness, acquisition, onboarding, transaction, funding, to retention.
• Collaborate with relevant stakeholders across Liabilities Management, Product, Marketing, Digital, Branch/Distribution, Analytics, and Operations to ensure effective campaign implementation.
• Monitor market and competitor offerings, particularly pricing, promotional mechanics, and customer propositions, to identify opportunities for differentiation and improve campaign competitiveness.
• Utilize customer data and campaign insights to identify target segments, optimize campaign propositions, and improve campaign effectiveness.
• Establish and monitor key campaign metrics, including new CASA acquisition, incremental CASA balance, retention, activation, customer engagement, campaign ROI, and cost efficiency.
• Conduct post-campaign analysis to evaluate performance, identify customer behavior insights, and translate learnings into future campaign strategies.
• Continuously identify opportunities to improve the customer-first experience across the CASA journey while maintaining alignment with the Bank's liabilities growth strategy.
• Ensure campaigns are executed in accordance with internal policies, governance, risk, and regulatory requirements.

Job description

PT Bank SMBC Indonesia Tbk is seeking a CASA campaign lead to develop and execute retail CASA campaigns aimed at acquisition, balance growth, retention, and engagement, with a focus on price-sensitive segments. You will design end-to-end journeys from awareness to retention and work with multiple teams to ensure seamless, compliant execution.

The role requires using data insights and market intelligence to tailor propositions, monitor performance, and drive improvements across the CASA lifecycle