Regional Content, Brand & Social Lead (PH/SEA) — SEO Growth

Binance; Indonesia; Remote; IDR 723,589,000 - 1,266,281,000; Full time

Benefits offered by this job

Remote-first

Competitive compensation

Company benefits

Job summary

Binance is seeking a creative, data-driven marketer to own content, brand voice, social media, and organic search across the Philippines and wider SEA. You will shape how we appear on TikTok, X, and Google, driving audience growth with in-market delivery that ships quickly.

You will manage localized content, own social channels end-to-end, optimize organic search, and ensure brand consistency across SEA markets, collaborating on campaigns and launches while turning data into actionable

Qualifications

• 2–4 years in content marketing, social media, branding, or SEO.
• Bilingual English/Tagalog required.
• Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics.
• Comfort with data: read a performance report and decide what to change.
• Self-directed — able to move without a full team around you.

Responsibilities

• Create localized content for PH audience across social, blogs, and campaigns.
• Own local social channels end-to-end: calendars, campaigns, engagement.
• Improve organic search through keyword research and on-page optimization.
• Ensure brand consistency across SEA markets.
• Collaborate with regional marketing on SEA campaigns and launches.
• Measure content performance and turn data into recommendations.

Skills

Content marketing

Social media

Branding

SEO

Tools

Google Analytics

SEO tools

Job description

Binance is seeking a creative, data-driven marketer to own content, brand voice, social media, and organic search across the Philippines and wider SEA. You will shape how we appear on TikTok, X, and Google, driving audience growth with in-market delivery that ships quickly.

You will manage localized content, own social channels end-to-end, optimize organic search, and ensure brand consistency across SEA markets, collaborating on campaigns and launches while turning data into actionable