Responsible for content and social‑media operations across 8 markets, collaborating with the Growth Marketing Specialist. Leverage base assets from the Indonesia agency and work with country sales teams for content localisation. Focus on B2B conversion instead of prioritising follower counts or view volumes.
- Maintain a unified content calendar for 8 markets, create briefs, and produce localised social‑media graphics, short‑form videos, case studies and campaign assets.
- Manage agencies and freelancers; oversee asset delivery, approval cycles, publishing and the content library.
- Coordinate with local sales teams to review copy, product claims and cultural fit prior to publication.
- Compile weekly social‑media performance data, generate insights and propose content improvements.
- Supply creative assets for campaigns, KOL collaborations, webinars and paid ads; participate in business reviews to capture market insights.
- Excellent English writing skills with strong capabilities in content strategy, project management and cross‑party collaboration.
- Experience operating across multiple markets / channels; able to compile data and produce reports.
- Understanding of B2B SaaS mindset; deliver conversion‑focused content without chasing viral traffic.
- Comfortable working with local reviewers and translators. Fluency in all eight local languages is not required.
- Growth Marketing Specialist: Owns marketing strategy, paid campaigns, website SEO, leads and conversion outcomes.
- Country Sales Teams: Provide local market intelligence, review content and share lead‑quality feedback.
- This role: Content turnaround, on‑time publishing, social engagement & audience metrics.
- Growth & Sales teams: Social‑driven traffic, form submissions, qualified leads, demo bookings and market insights.