Regional B2B Marketing & CRM Specialist

Aviagen; Bangkok; On-site; IDR 321,371,000 - 482,057,000; Full time

Job summary

Aviagen in Bangkok is seeking a Marketing Communication Specialist to implement the regional B2B communication strategy. You will develop and design marketing copy and materials, ensuring brand consistency across markets and CRMs.

You will generate assets across channels including email campaigns, brochures, social media content, and events, while maintaining compliance with global brand guidelines and providing training and support to regional teams.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or similar business-related field.
• 3-5 years of professional experience in marketing, public relations, communications, or a similar field.
• B2B Marketing experience in the Agricultural business is preferable.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Canva and Adobe Creative Cloud experience are a plus.
• Excellent written and verbal English is required.
• Must have the right to live and work in Thailand, specifically Bangkok.

Responsibilities

• Drive the execution of regional marketing and messaging strategies.
• Develop compelling marketing assets and campaigns across channels, including Email campaigns, Brochures and sales collateral, Flyers and promotional materials, Infographics and data visualizations, Social media content, Video and multimedia content, Posters and event branding, Trade show and exhibition materials, Performance reports and economic insights presentations.
• Create engaging and persuasive content that showcases our expertise and market leadership, including: Press releases, Social media campaigns, Magazine and thought leadership article, Newsletters, Blog and web content.
• Serve as a trusted marketing storyteller, transforming complex information into clear, audience-focused content that drives engagement and action.
• Lead content quality assurance by providing copywriting, editing, proofreading, and content optimization support.
• Measure campaign effectiveness through performance tracking, analytics, and reporting, using insights to continuously improve outcomes.
• Equip field and commercial teams with impactful sales enablement materials, including presentations, one-pagers, battle cards, competitor comparisons, and customer-facing resources.
• Coordinate and manage product photography, customer stories, video production, and event content capture to support marketing objectives.
• Gather customer and stakeholder feedback to identify opportunities, improve campaigns, and enhance customer experience.
• Contribute innovative ideas and best practices to strengthen brand awareness, digital engagement, and lead generation across the region.
• CRM System ChampionInput, validate, and maintain the accuracy of contacts and accounts in the CRM system.
• Ensure all compliance requirements in terms of the collection and maintenance of individuals’ personal data in the CRM system are met.
• Utilize the email blast technology within CRM to maintain ongoing information flow to influencers, message carriers and clients.
• Act as a regional resource for training and use of the CRM system
• Market Intelligence Acquisition and ReportingCapture publicly available information on key clients, including annual reports, press releases, etc., and ensure that key messages are extracted and maintained within the system.
• Actively scan clipping services, social media, etc., to capture, warehouse, and disseminate market information
• Utilize publicly available sources to determine the imports and exports of live birds and/or hatching eggs from regional countries to increase understanding of regional market dynamics.
• Utilize publicly available sources and client relationships to capture the market price of inputs/outputs and estimate future trends.

Skills

Written communication

Verbal communication

Social media

Attention to detail

Multi-tasking

Teamwork

Initiative

Problem solving

Creative thinking

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Microsoft Office

Canva

Adobe Creative Cloud

Job description

Aviagen in Bangkok is seeking a Marketing Communication Specialist to implement the regional B2B communication strategy. You will develop and design marketing copy and materials, ensuring brand consistency across markets and CRMs.

You will generate assets across channels including email campaigns, brochures, social media content, and events, while maintaining compliance with global brand guidelines and providing training and support to regional teams.