APAC B2B Marketing Lead: Campaigns, Content & Events

Webbeds APAC Pte. Ltd.; Indonesia; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

WebBeds APAC is seeking a Marketing Executive, Asia Pacific, to lead integrated B2B campaigns, digital activities, partner communications, and events within the APAC marketing team.

You will own projects from briefing to on-brand delivery, coordinating across sales, sourcing, IT, and regional teams while ensuring campaigns meet KPIs and timelines. The role blends content creation, email marketing, and trade event support in a fast-paced environment.

Qualifications

• 2 to 4 years of marketing experience in a B2B, travel, or hospitality environment.
• Hands-on experience executing integrated marketing campaigns across digital, email, and content channels.
• Working knowledge of WordPress CMS for content updates and basic page management.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with email marketing platforms such as Mailchimp or equivalent.
• Confident in managing B2B social media platforms including LinkedIn and WeChat.
• Comfortable using AI tools to support content creation and campaign planning.
• Strong data analytics skills to track performance and report results.

Responsibilities

• Campaign execution: deliver multi-channel B2B marketing campaigns across email, website, social media, loyalty programme, and POS platforms.
• Email marketing: coordinate end-to-end campaigns, content prep, audience segmentation, scheduling, and performance tracking; assist with HTML builds.
• Content development: create marketing content across newsletters, website, sales kits, decks, brochures, and promotional materials.
• Brand consistency: ensure materials are accurate and on-brand per global guidelines across digital and print formats.
• Website management: update content in WordPress and publish campaign landing pages to high standards.
• Social media: plan, create, schedule, publish content; monitor performance and opportunities.
• Design and digital assets: support creation of graphics and banners using Adobe Creative Suite.
• Partner coordination: liaise with hotel partners and regional teams to maintain calendars and deliverables.
• Agency and vendor management: communicate with external agencies to ensure on-time asset delivery.
• Events and industry participation: support trade shows, roadshows, webinars, and activations; handle invitations and post-event comms.
• Commercial and operational support: assist loyalty programme initiatives and manage marketing asset inventory.
• Performance tracking and reporting: monitor email engagement, social media results, web traffic, and content outcomes.

Skills

B2B Marketing

Campaign management

Email marketing

Content creation

WordPress

Adobe Creative Suite

LinkedIn

English writing

AI tools

Data analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

Taguchi

Job description

WebBeds APAC is seeking a Marketing Executive, Asia Pacific, to lead integrated B2B campaigns, digital activities, partner communications, and events within the APAC marketing team.

You will own projects from briefing to on-brand delivery, coordinating across sales, sourcing, IT, and regional teams while ensuring campaigns meet KPIs and timelines. The role blends content creation, email marketing, and trade event support in a fast-paced environment.