Project Lead (Social Media & E-Commerce Specialist)

Pengiklan Anonim; Jakarta Pusat; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

TikTok Indonesia is seeking a Local Live Operations Lead / Project Lead to own live streaming and short video operations for the Local Life business in Indonesia. You will drive core metrics, coordinate a cross-functional team, and ensure strategy execution aligns with business targets.

Responsibilities include building SOPs, schedules, content planning, data-driven reviews, and merchant support across F&B, beauty, entertainment, and travel categories.

Qualifications

• 3+ years of operations or management experience on major Indonesian local life/O2O/e-commerce platforms such as TikTok, Grab, Gojek, ShopeeFood, Traveloka, or similar.
• Deep understanding of TikTok's algorithm, live streaming mechanics, and short video sales processes.
• Experience managing local Indonesian teams and strong coordination across functions.

Responsibilities

• Own overall performance metrics for live streaming and short video operations in Indonesia.
• Coordinate and manage the live streaming/short video operations team (hosts, staff, content planners).
• Develop SOPs, schedules, marketing activities, and content planning.
• Build data-driven review mechanisms; track performance and optimize continuously.
• Support local merchants with TikTok account ops, live streaming, and short video sales.
• Establish traffic distribution mechanisms and training; engage KOLs/KOC/MCN; nurture merchant relations.
• Prepare regular business ops reports with deep GMV analysis and redemption metrics.
• Adjust traffic/product/marketing strategies based on consumer behavior and feedback.

Skills

Data-driven mindset

Team management

Cross-cultural communication

Indonesian market knowledge

TikTok algorithm knowledge

Education

Bachelor's degree in Marketing/Business/Communications

Job description

TikTok Indonesia Local Live Operations Lead / Project Lead

Job Responsibilities

Overall Performance Ownership

Fully responsible for live streaming and short video operations management for TikTok Local Life business in Indonesia, accountable for core business metrics including but not limited to GMV, redemption rate/redemption GMV, commission rate, conversion rate, ROI, and merchant/user retention.

Regularly monitor marketing and transaction data, break down business targets, and ensure strategy implementation stays on track.

Coordinate and manage the live streaming and short video operations team for the local life business, including Indonesian hosts, operations staff, scriptwriters/content planners, and related roles.

Develop full operational SOPs, live streaming schedules, marketing activities, and script/content planning.

Build a data-driven review mechanism, regularly track host/KOL and live room performance, document reusable methodologies, and continuously optimize.

Support local Indonesian merchants (F&B, beauty, entertainment, hotels, tourism, and other categories) with TikTok account operations, live streaming, and short video sales.

Responsible for building traffic distribution mechanisms, providing live streaming enablement and training, matchmaking with KOL/KOC/MCN, and acquiring and maintaining local merchant relationships.

Prepare regular business operations reports with a focus on in-depth analysis of transaction GMV and redeemed/used GMV.

Based on Indonesian consumer habits and user feedback, dynamically adjust traffic strategy, product/bundling strategy (PO/group-buy vouchers/shopping vouchers), and marketing timing and rhythm.

Requirements

Experience

Minimum S1/graduate degree in Marketing, Business Management, Communications, or related fields, with 3+ years of operations or management experience on major Indonesian local life/O2O/e-commerce platforms such as TikTok, Grab, Gojek, ShopeeFood, Traveloka, or similar.

Deep understanding of TikTok's algorithm logic, live streaming mechanics, short video sales, and the full local group-buying, redemption, and O2O service process.

Language & Cross-Cultural Ability

Indonesian as working language, with excellent communication and coordination skills.

Fluent Mandarin and/or English, able to communicate and coordinate effectively with internal teams and local Indonesian merchants.

Core Competencies

Data sensitivity and business acumen: systematic thinking and ability to build sustainable working methodologies, with strong accountability for targets and results.

Team management and resilience under pressure: strong communication and coordination skills, experience managing local Indonesian teams, ability to work under pressure, high resilience and toughness, strong self-drive.

Familiar with offline consumer behavior and local consumption scenarios in Indonesia (F&B, SPA, entertainment, tourism, etc.). Candidates with strong local merchant networks or KOL/influencer resources preferred.