Product Specialist

PT Diastika Biotekindo; Jakarta Timur; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT. DIASTIKA BIOTEKINDO is seeking a Marketing Professional to lead strategy and execution for clinical diagnostics portfolios in Indonesia. You will drive product positioning, market development, and launches while building key relationships with hospitals, labs, and KOLs.

The role requires collaboration with Sales, Regulatory, and cross-functional teams to deliver strong product commercialization and business results. Travel for field activities is expected.

Qualifications

• Degree required in healthcare or marketing, at least a bachelor’s level.
• 1+ year of experience in Product Marketing, Product Management, or related roles.
• Experience with IVD/clinical diagnostics or medical devices preferred.
• Experience with market research, competitor analysis, and market mapping.
• Experience collaborating with Sales, Regulatory, and cross-functional teams.
• Willingness to travel for business activities.

Responsibilities

• Develop and execute marketing strategies for clinical diagnostics, IVD, laboratory, and healthcare portfolios.
• Manage product portfolios including positioning, market development, launches, and performance monitoring.
• Build relationships with hospitals, laboratories, clinics, healthcare professionals, and KOLs.
• Support product launches, seminars, workshops, exhibitions, and demonstrations.
• Collaborate with Sales, Application, Regulatory, and other teams to support commercialization.
• Provide product training, presentations, sales support, and market insights.

Skills

Strong communication

Presentation skills

Negotiation

Analytical skills

Project management

Interpersonal skills

Education

Bachelor’s or Master’s degree in healthcare or marketing

Job description

Develop and execute marketing strategies and plans for clinical diagnostics, IVD, laboratory, and healthcare product portfolios.

Manage product portfolios, including product positioning, market development, product launches, and product performance monitoring.

Build and maintain relationships with hospitals, laboratories, clinics, healthcare professionals, and Key Opinion Leaders (KOLs).

Support and coordinate product launches, seminars, workshops, exhibitions, product demonstrations, and other promotional activities.

Collaborate closely with Sales, Application, Regulatory, and other cross-functional teams to support product commercialization and achieve business targets.

Provide product training, presentations, sales support, and market insights to internal teams and customers.

Job Description

• Develop and execute marketing strategies and plans for clinical diagnostics, IVD, laboratory, and healthcare product portfolios.
• Manage product portfolios, including product positioning, market development, product launches, and product performance monitoring.
• Build and maintain relationships with hospitals, laboratories, clinics, healthcare professionals, and Key Opinion Leaders (KOLs).
• Support and coordinate product launches, seminars, workshops, exhibitions, product demonstrations, and other promotional activities.
• Collaborate closely with Sales, Application, Regulatory, and other cross-functional teams to support product commercialization and achieve business targets.
• Provide product training, presentations, sales support, and market insights to internal teams and customers.

Minimum Qualifications

• Bachelor’s or Master’s degree (S1/S2) in Medical Laboratory Technology, Medical Laboratory Science, Biology, Chemistry, Biotechnology, Biomedical Science, Pharmacy, Marketing, Business, or other relevant disciplines in healthcare, life sciences, medical technology, diagnostics, or marketing.
• Minimum 1 year of professional experience in Product Marketing, Product Management, Product Specialist, Product Executive, Product Development, Marketing, Application Specialist, or related roles, preferably within the In Vitro Diagnostics (IVD), clinical diagnostics, medical devices, laboratory, healthcare, pharmaceutical, biotechnology, or life science industry.
• Experience or strong understanding of In Vitro Diagnostics (IVD), clinical laboratory products, diagnostic instruments, laboratory analyzers, reagents, consumables, test kits, molecular diagnostics, immunoassay, clinical chemistry, hematology, microbiology, or other laboratory diagnostic solutions is highly preferred.
• Experienced in conducting market research, market analysis, competitor analysis, customer analysis, market mapping, market potential assessment, and identifying business opportunities within the healthcare, diagnostics, laboratory, or medical device market.
• Experience working closely with Sales, Business Development, Application, Technical Support, Regulatory Affairs, and other cross-functional teams to support product commercialization and business growth.
• Able to provide product knowledge, product training, sales training, product presentations, demonstrations, and technical-commercial support to sales teams, customers, healthcare professionals, laboratories, hospitals, clinics, or other healthcare institutions.
• Experience engaging with hospitals, clinical laboratories, diagnostic centers, healthcare providers, laboratory professionals, doctors, pathologists, medical professionals, distributors, or other healthcare stakeholders is an advantage.
• Familiarity with Key Opinion Leaders (KOLs), healthcare professionals, laboratory networks, hospitals, diagnostic laboratories, and healthcare institutions is preferred.
• Strong communication, presentation, negotiation, analytical, project management, and interpersonal skills.
• Willing to travel for business purposes to meet customers, visit hospitals and laboratories, conduct product presentations or demonstrations, attend exhibitions, training, conferences, and other business activities as required.
• Good command of English, both written and spoken, is preferred, particularly for communication with international principals, manufacturers, or business partners.

Hirer responsiveness Salary match Number of applicants

PT. DIASTIKA BIOTEKINDO was established on July 1989 by four persons started to be an agent of Diagnostic Biotechnology – Singapore and BioRad Product – USA. The main businesses of the company are Life Science Research Product andDiagnostic Products for Clinical Laboratories. PT. DIASTIKA BIOTEKINDO not only selling the instruments or products, but we are also taking care of the installation, application training, including after sales service. Periodically PT. Diastika’s staffs, going abroad for technical or sales training at the principal’s factory or office.That’s why all the above products are reliable in term of quality, service guaranteed and also PT. Diastika Biotekindo has a full support from the factory. In marketing of the product to surrounding Jakarta city like Bogor, Tangerang, andBekasi, are covered by Jakarta office.For several big cities, we have sub-distributor offices such as Bandung, Surabaya, Yogyakarta, Medan, Palembang, and Semarang. PT. DIASTIKA BIOTEKINDO provides the technical support to the sub- distributor’s people for marketing the products in those areas. Our major target customers are : University & Research InstituteClinical LaboratoryBlood Banking Laboratories Pharmaceutical Industries Food & Beverage Industries, Etc

PT. DIASTIKA BIOTEKINDO was established on July 1989 by four persons started to be an agent of Diagnostic Biotechnology – Singapore and BioRad Product – USA. The main businesses of the company are Life Science Research Product andDiagnostic Products for Clinical Laboratories. PT. DIASTIKA BIOTEKINDO not only selling the instruments or products, but we are also taking care of the installation, application training, including after sales service. Periodically PT. Diastika’s staffs, going abroad for technical or sales training at the principal’s factory or office.That’s why all the above products are reliable in term of quality, service guaranteed and also PT. Diastika Biotekindo has a full support from the factory. In marketing of the product to surrounding Jakarta city like Bogor, Tangerang, andBekasi, are covered by Jakarta office.For several big cities, we have sub-distributor offices such as Bandung, Surabaya, Yogyakarta, Medan, Palembang, and Semarang. PT. DIASTIKA BIOTEKINDO provides the technical support to the sub- distributor’s people for marketing the products in those areas. Our major target customers are : University & Research InstituteClinical LaboratoryBlood Banking Laboratories Pharmaceutical Industries Food & Beverage Industries, Etc