Product Marketing

Narindo Solusi Telekomunikasi; Jakarta Utara; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Narindo Solusi Telekomunikasi is seeking a product marketing/management professional to define positioning, messaging and go-to-market for our reload, eSIM and digital commerce offerings. You will coordinate launches across Product, Sales, Partnerships, CS and Operations, and shape pricing and bundles with Product and Commercial.

You will monitor telco market trends, create sales tools, and develop co-marketing programs with operators, travel partners and banks.

Qualifications

• Bachelor's degree required with at least 3 years in product marketing/management or marketing roles.
• Proven track record launching products or services and growing user or partner base with measurable results.
• Experience in both B2B (partner/reseller/API) and B2C marketing.
• Strong understanding of telco ecosystem: operators, MVNOs, prepaid products, data packages, roaming and eSIM technology.
• Excellent project management and cross-functional coordination.
• Strong communication and presentation skills with internal teams and external partners.
• Comfortable with sales dashboards, funnel analysis and campaign tracking.

Responsibilities

• Define positioning, value propositions and messaging for each product line: reload aggregator, eSIM and digital commerce.
• Coordinate launch readiness across Product, Sales, Partnerships, CS and Operations.
• Plan and run go-to-market for new products, new eSIM destinations/packages, new operator or biller integrations, and feature releases.
• Set pricing and bundle strategy together with Product and Commercial, based on margin, competitor and demand data.
• Monitor market trends in eSIM adoption, travel connectivity, mobile reload and relevant products.
• Create sales tools: pitch decks, product sheets, battle cards, FAQs, pricing guides and demo scripts.
• Develop co-marketing programs with telco operators, travel partners, banks/e-wallets and resellers.
• Gather customer and partner insights through surveys, interviews and data analysis, and feed them into the product roadmap.
• Plan product-led campaigns across digital channels (social, SEO/SEM, app store, email/CRM, marketplace, affiliate, KOL).
• Drive acquisition, activation and retention for B2C eSIM and digital commerce products; drive partner onboarding and transaction growth for B2B.
• Run promotions and seasonal programs with budgets and targets.
• Define and track KPIs per product as well as reporting to management to recommend next actions.

Education

Bachelor's degree

Job description

Define positioning, value propositions and messaging for each product line: reload aggregator, eSIM and digital commerce.

Coordinate launch readiness across Product, Sales, Partnerships, CS and Operations.

Plan and run go-to-market for new products, new eSIM destinations/packages, new operator or biller integrations, and feature releases.

Set pricing and bundle strategy together with Product and Commercial, based on margin, competitor and demand data.

Monitor market trends in eSIM adoption, travel connectivity, mobile reload and relevant prodcuts

Create sales tools: pitch decks, product sheets, battle cards, FAQs, pricing guides and demo scripts.

Develop co-marketing programs with telco operators, travel partners, banks/e-wallets and resellers.

Gather customer and partner insights through surveys, interviews and data analysis, and feed them into the product roadmap.

Plan product-led campaigns across digital channels (social, SEO/SEM, app store, email/CRM, marketplace, affiliate, KOL).

Drive acquisition, activation and retention for B2C eSIM and digital commerce products; drive partner onboarding and transaction growth for B2B.

Run promotions and seasonal programs (ied, year-end holidays, travel peaks) with clear budgets and targets.

Define and track KPIs per product as well as reporting to management to recommend next actions

Requirement :

Bachelors degree with minimum 3 years experiences in product marketing, product management or marketing roles

Proven track record launching products or services and growing user or partner base with measurable results.

Experience with both B2B (partner/reseller/API) and B2C marketing.

Good understanding of the telco ecosystem: operators, MVNOs, prepaid products, data packages, roaming and eSIM technology (profiles, QR activation, device compatibility)

Strong project management and cross-functional coordination.

Strong communication and presentation skills with internal teams and external partners.

comfortable with sales dashboards, funnel analysis and campaign tracking

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NARINDO SOLUSI TELEKOMUNIKASI, PT We are a bank switching and modern retail solution company, providing services ranging from payments, gateways, communications, systems, distributions and e-commerce

NARINDO SOLUSI TELEKOMUNIKASI, PT We are a bank switching and modern retail solution company, providing services ranging from payments, gateways, communications, systems, distributions and e-commerce