Product Manager - Food Category

PT ABC President Indonesia; Jakarta Selatan; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT ABC President Indonesia is seeking a Product Management professional to drive the commercial performance of assigned products, overseeing sales, revenue, profitability, and market share from development to launch.

You will lead cross-functional launches with Marketing, Sales, R&D, Supply Chain, and Manufacturing, manage forecasts, pricing, and business cases, and optimize the portfolio based on data and market insights.

A Bachelor's degree and 3–5 years in PM/Brand or FMCG are required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Food Technology, or related field.
• 3–5 years of experience in Product Management, Brand Management, or FMCG/food industry.
• Strong understanding of product lifecycle management and go-to-market strategies.
• Experience conducting market research and consumer insight analysis.
• Strong analytical skills with the ability to interpret sales and financial data.

Responsibilities

• Drive commercial performance of assigned products, including sales, revenue, profitability, market share, and SKU performance.
• Manage the end-to-end product lifecycle, from development and commercialization through launch, market execution, and portfolio optimization.
• Lead product launch and commercialization execution with clear timelines and cross-functional alignment (Marketing, Sales, R&D, Supply Chain, Procurement, Manufacturing).
• Own product forecasting and business planning, including demand forecasts, business cases, pricing, and commercial projections.
• Optimize product portfolio and market performance by analyzing data and recommending actions such as SKU optimization or pricing changes.
• Ensure strong product and brand execution in the market and drive cross-functional execution to deliver business objectives.

Skills

Product Management

Brand Management

FMCG/food industry

Market research

Data analysis

Education

Bachelor's degree in Marketing / Business Administration / Food Technology

Tools

Excel

Power BI

Job description

This is a Product Management role focused on driving commercial performance of assigned products, including sales, revenue, profitability, market share, and SKU performance. You will manage the end-to-end product lifecycle, from product development and commercialization through launch, market execution, and portfolio optimization.

Key responsibilities

Drive commercial performance of assigned products, including sales, revenue, profitability, market share, and SKU performance

Manage the end-to-end product lifecycle, from product development and commercialization through launch, market execution, and portfolio optimization

Lead product launch and commercialization execution, ensuring clear timelines, readiness, and alignment across Marketing, Sales, R&D, Supply Chain, Procurement, and Manufacturing

Own product forecasting and business planning, including demand forecasts, business cases, pricing, and commercial projections to support business decisions

Optimize product portfolio and market performance by analyzing sales, profitability, market, consumer, competitor, and operational data, and recommending actions such as SKU optimization, pricing changes, or product improvements

Ensure strong product and brand execution in the market, using brand and consumer understanding to guide product decisions while driving cross-functional execution, resolving operational issues, and delivering agreed business objectives

Requirements :

Bachelor's degree in Marketing, Business Administration, Food Technology, or related field

Minimum 3-5 years of experience in Product Management, Brand Management, or FMCG/food industry

Strong understanding of product lifecycle management and go-to-market strategies

Experience conducting market research and consumer insight analysis

Strong analytical skills with the ability to interpret sales and financial data

Knowledge of food industry regulations, product development, and commercialization processes

Excellent project management and cross-functional collaboration skills

Proficiency in data analysis tools

Results-oriented mindset with the ability to manage multiple projects in a fast-paced environment

PT ABC President Indonesia (ABCPI) was established in September 1991 under a joint venture agreement between PT ABC Central Food of Indonesia and Uni-President Enterprises Corporation of Taiwan (until 2018, when Uni-President Enterprises Corporation of Taiwan sold its shares in ABCPI to the local shareholders)

“ABC” is a well-known brand and considered one of the leading food and beverage manufacturers in Indonesia. Having an original philosophy of “satisfying our customers’ needs”, “ABC” has continuously evolved and steadily expanded its business. The brand has now become a famous household name, known for its good quality.

ABCPI is also one of the key players in Indonesian and International Instant Noodle Market with our “hot-flavor variant”. Selera Pedas as our specialty. In Indonesia, Mi ABC is available nationwide through national distribution networks. The international export markets are spread across the global continents

ABCPI’s factory is located in Desa Walahar, Karawang, West Java, with an area of 7.0 hectares. When commencing its operation in July 1992, ABCPI was only producing instant noodles.

In September 2005, ABCPI started to produce Ready-to-Drink (RTD) Beverage product called: NU Green Tea, which was the pioneer of RTD Green Tea in PET bottle in Indonesia. To support NU Green Tea’s innovative concept, ABCPI was the first to engaged in a state-of-art technology : PET Aseptic Filling Technology, a technology to ensure products deliver winning tastes and aromas. Until present day, NU Green Tea continues to be the market leader in RTD Green Tea category in Indonesia. As a leader in the F&B manufacturing industry, ABCPI will keep on innovating and evolving with a mission is to satisfy our customers’ needs by creating products that inspire goodness and nourish the mind, body, and soul

PT ABC President Indonesia (ABCPI) was established in September 1991 under a joint venture agreement between PT ABC Central Food of Indonesia and Uni-President Enterprises Corporation of Taiwan (until 2018, when Uni-President Enterprises Corporation of Taiwan sold its shares in ABCPI to the local shareholders)

“ABC” is a well-known brand and considered one of the leading food and beverage manufacturers in Indonesia. Having an original philosophy of “satisfying our customers’ needs”, “ABC” has continuously evolved and steadily expanded its business. The brand has now become a famous household name, known for its good quality.

ABCPI is also one of the key players in Indonesian and International Instant Noodle Market with our “hot-flavor variant”. Selera Pedas as our specialty. In Indonesia, Mi ABC is available nationwide through national distribution networks. The international export markets are spread across the global continents

ABCPI’s factory is located in Desa Walahar, Karawang, West Java, with an area of 7.0 hectares. When commencing its operation in July 1992, ABCPI was only producing instant noodles.

In September 2005, ABCPI started to produce Ready-to-Drink (RTD) Beverage product called: NU Green Tea, which was the pioneer of RTD Green Tea in PET bottle in Indonesia. To support NU Green Tea’s innovative concept, ABCPI was the first to engaged in a state-of-art technology : PET Aseptic Filling Technology, a technology to ensure products deliver winning tastes and aromas. Until present day, NU Green Tea continues to be the market leader in RTD Green Tea category in Indonesia. As a leader in the F&B manufacturing industry, ABCPI will keep on innovating and evolving with a mission is to satisfy our customers’ needs by creating products that inspire goodness and nourish the mind, body, and soul