Product Designer

AYO; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

AYO is seeking a Product Designer to craft impactful, scalable user experiences for complex digital products in Indonesia. You will shape end-to-end journeys, manage edge cases, and translate product and business requirements into intuitive interfaces.

Collaboration with product managers and engineers is essential as you design with precision and a pleasant user experience, contributing to and maintaining a design system for consistency.

Qualifications

• 4+ years of experience in product design or UI/UX design.
• Portfolio showing end-to-end design process.
• Experience in cross-functional teams (Product, Engineering, Business).
• Proficiency with Figma and design systems.
• Strong understanding of usability principles and interaction design.
• Ability to communicate design decisions clearly to technical and non-technical stakeholders.

Responsibilities

• Design end-to-end product experiences from concept to high-fidelity UI and handoff.
• Translate complex requirements into clear user flows, wireframes, and interaction designs.
• Handle detailed design scenarios including edge cases, empty states, errors, and conditional logic.
• Collaborate with Product and Engineering to ensure feasible and scalable designs.
• Contribute to and maintain a design system for consistency across the product.
• Produce design documentation and specifications for development handoff.
• Iterate on designs based on user feedback, data, and business priorities.
• Advocate for users balancing product, technical, and operational constraints.

Skills

Systems Thinking

Attention to Detail

Problem Structuring

User-Centric Thinking

Collaboration

Adaptability

Communication

Cultural Nuance

Tools

Figma

Job description

We are looking for a Product Designer who can design impactful, scalable, and detail-oriented user experiences for complex digital products. This role goes beyond visual design and you will be responsible for shaping end-to-end user journeys, handling edge cases, and translating product and business requirements into intuitive, high-quality interfaces.

You will work closely with product managers, engineers, and stakeholders to solve problems that involve multi-step workflows, structured data, and system-level thinking. The ideal candidate is comfortable navigating ambiguity, balancing user needs with technical constraints, designing with a high level of precision and pleasant user experience.

Key Responsibilities

• Design end-to-end product experiences, from discovery and concept to high-fidelity UI and implementation support
• Translate complex requirements into clear user flows, wireframes, and interaction designs
• Handle detailed design scenarios, including edge cases, empty states, error handling, and conditional logic
• Collaborate closely with Product and Engineering to ensure designs are feasible, scalable, and well-implemented
• Contribute to and maintain a design system to ensure consistency across the product
• Produce clear design documentation and specifications for development handoff
• Iterate on designs based on user feedback, data insights, and business priorities
• Advocate for users while balancing product, technical, and operational constraints

Qualifications

• Min 4 years of experience in product design or UI/UX design
• Strong portfolio demonstrating end-to-end design process, not just final UI outputs
• Experience working in cross-functional teams (Product, Engineering, Business)
• Proficiency with Figma
• Understanding of design systems, interaction design, and usability principles
• Ability to communicate design decisions clearly to both technical and non-technical stakeholders

Core Competencies for this Level

• Systems Thinking: Able to design across interconnected flows, features, and user roles
• Attention to Detail: Strong focus on states, edge cases, and interaction nuances
• Problem Structuring: Breaks down complex problems into clear, logical design solutions
• User-Centric Thinking: Balances user needs with business goals and technical constraints
• Collaboration: Works effectively with cross-functional teams and incorporates feedback constructively
• Adaptability: Comfortable working in evolving environments with shifting priorities
• Communication: Clearly articulates design rationale, trade-offs, and decisions
• Cultural Nuance: Understanding how Indonesians play and organize sports (e.g., the importance of WhatsApp groups in "Mabar" culture) and how to migrate those habits into the app.