PR Specialist (Automotive)

PixleByte Sports Venture; Lembang; Sur place; IDR 120 000 000 - 180 000 000; Plein temps

Résumé du poste

PixleByte Sports Venture is seeking a PR Specialist to translate marketing priorities into compelling PR programs, manage media relations, and support launches, events, and campaigns. You will collaborate with the Marketing Manager and content teams to ensure PR efforts align with brand goals and drive awareness among families, schools, and automotive communities.

The role emphasizes developing messaging, coordinating media opportunities, and delivering integrated communications across channels

Qualifications

• 2–5 years of experience in Public Relations or related fields.
• Experience creating press releases and media pitches.
• Proven ability to build relationships with journalists and editors.
• Experience coordinating media events and publicity activities.
• Experience monitoring media coverage and reporting results.

Responsabilités

• Develop PR strategies and plans aligned with brand positioning and objectives.
• Translate marketing priorities into PR opportunities and publicity initiatives.
• Identify media opportunities to strengthen positioning for families, schools, automotive enthusiasts, and communities.
• Develop PR calendars aligned with campaigns, launches, and events.
• Coordinate media interviews, visits, and press coverage.
• Maintain ongoing relationships with journalists and media outlets.
• Ensure PR materials meet brand guidelines and timelines.

Connaissances

Media relations

Press releases

Campaign planning

Story angles

Stakeholder communication

Event coordination

Formation

Bachelor's degree in Communications

Outils

Media monitoring tools

Description du poste

The PR Specialist is responsible for developing and executing public relations initiatives to strengthen client's brand reputation, media visibility, credibility, and public awareness.

This role translates clients's marketing priorities and brand positioning into relevant PR strategies, media narratives, publicity opportunities, and stakeholder communications. The role manages media relations, press releases, media visits, publicity campaigns, and communication support for launches, events, exhibitions, and other key initiatives.

The PR Specialist works closely with the Marketing Manager, Brand & Content Specialist, Creative Specialist, Performance Marketing Specialist, and Community Manager to ensure PR activities are integrated into client's broader marketing ecosystem and contribute to brand awareness, audience consideration, and business growth.

Key Responsibilities

Develop PR strategies and plans aligned with client's brand positioning, marketing objectives, and business priorities.

Translate marketing priorities into relevant PR opportunities, communication angles, and publicity initiatives.

Identify media opportunities to strengthen client's positioning as a destination for families, schools, automotive enthusiasts, and communities.

Develop PR calendars aligned with marketing campaigns, launches, seasonal activities, events, and business milestones.

Identify relevant news angles, cultural trends, industry developments, and publicity opportunities.

Develop communication approaches that strengthen client's credibility and relevance among target audiences.

Ensure PR initiatives complement paid media, social media, influencer, and community activities.

Recommend appropriate PR channels and media targets based on communication objectives.

Media Relations & Publicity

Build and maintain relationships with relevant journalists, editors, media outlets, and media representatives.

Develop and maintain a media database covering relevant national, regional, local, lifestyle, business, automotive, tourism, family, and education media.

Identify relevant media contacts and pitching opportunities for client's stories and initiatives.

Conduct media outreach and pitch story ideas to relevant publications.

Coordinate media interviews, editorial opportunities, media visits, and press coverage.

Maintain ongoing communication with media contacts to develop long-term relationships.

Monitor media requests and coordinate responses with relevant internal stakeholders.

Identify opportunities for editorial features, interviews, destination reviews, and other earned media exposure.

Track media relationships, pitching activities, follow-ups, and coverage outcomes.

Press Release & Communication Development

Develop press releases, media advisories, media invitations, fact sheets, and other PR materials.

Develop key messages, communication angles, and supporting information for PR initiatives.

Translate business updates, attraction launches, events, and brand developments into relevant media narratives.

Prepare media briefing documents, spokesperson talking points, Q&A documents, and background information where required.

Ensure all communication materials are accurate, clear, relevant, and aligned with client's brand positioning.

Coordinate with internal stakeholders to verify information, data, announcements, and supporting facts before publication.

Ensure PR materials are delivered according to agreed timelines and communication priorities.

Maintain an organised library of approved PR materials, company information, media assets, and communication references.

Campaign, Launch & Event Publicity

Develop PR plans for major campaigns, attraction launches, exhibitions, events, seasonal programmes, and other key initiatives.

Identify publicity opportunities before, during, and after major client activities.

Coordinate press conferences, media previews, media visits, press tours, and other media-facing activities where required.

Develop media invitation lists, briefing materials, event schedules, and media coordination plans.

Coordinate with event and operations teams to ensure media activities are properly planned and executed.

Manage media attendance, interviews, press materials, and follow-up communications.

Identify opportunities to extend event visibility through earned media coverage and editorial storytelling.

Evaluate PR outcomes after major campaigns and events.

Identify opportunities to repurpose media coverage across client's owned communication channels.

Strategic Communications & Brand Reputation

Ensure PR activities consistently communicate client's brand positioning and key messages.

Develop communication narratives that reinforce client's relevance as a destination for learning, leisure, family experiences, and automotive culture.

Monitor media coverage and public conversations relevant to client and its industry.

Identify potential reputational issues, communication risks, and emerging public concerns.

Escalate sensitive issues and potential reputational risks to the Marketing Manager and relevant management stakeholders.

Support the development of holding statements, Q&A documents, and communication responses when required.

Assist in preparing communication materials for sensitive announcements or unexpected situations.

Ensure external communications follow approved information, brand guidelines, and internal approval processes.

Maintain consistency between PR messaging and communication across other marketing channels.

Influencer, Community & Partnership Integration

Collaborate with the Brand & Content Specialist to identify opportunities to amplify PR stories through social media and creator content.

Coordinate with the Community Manager to identify community stories, initiatives, and partnerships with potential publicity value.

Identify opportunities for media engagement through automotive communities, educational institutions, industry associations, and relevant organisations.

Support publicity for community programmes, educational initiatives, collaborations, and partnership announcements.

Identify opportunities to connect PR activities with influencer campaigns, destination storytelling, and integrated marketing initiatives.

Coordinate relevant information and communication materials with internal teams and external partners.

Ensure PR opportunities contribute to broader campaign objectives and client's overall communication strategy.

Stakeholder & External Relationship Management

Build and maintain professional relationships with relevant media contacts and external communication stakeholders.

Coordinate with client's internal teams to gather information and align communication priorities.

Work with management and designated spokespersons to prepare interviews, media appearances, and public statements.

Coordinate with external PR agencies, media monitoring providers, and other communication vendors when required.

Manage PR-related timelines, deliverables, approvals, and stakeholder expectations.

Ensure media commitments and external communication requirements are followed through appropriately.

Maintain accurate records of media contacts, communication activities, and external engagement.

Media Monitoring & Performance Optimisation

Monitor media coverage, publicity outcomes, and relevant industry developments.

Track coverage volume, media relevance, key message inclusion, sentiment, and share of voice where data is available.

Assess the quality and relevance of coverage rather than relying solely on coverage volume.

Identify opportunities to improve media pitching, story angles, spokesperson messaging, and PR execution.

Analyse coverage outcomes against campaign objectives and communication priorities.

Identify recurring audience perceptions, media narratives, and potential reputation issues.

Use insights from media monitoring to improve future PR strategies and communication approaches.

Maintain a record of published coverage, links, screenshots, and relevant supporting evidence.

Reporting & Evaluation

Prepare regular PR activity and performance reports.

Consolidate media coverage, outreach activities, publicity outcomes, and key communication insights.

Track press releases, media pitches, media attendance, interviews, and campaign deliverables.

Evaluate PR performance against agreed objectives and KPIs.

Provide recommendations to improve media visibility, story relevance, and brand reputation.

Report significant media developments and potential communication risks to the Marketing Manager.

Maintain updated PR calendars, media databases, coverage reports, and activity trackers.

Requirements

2–5 years of experience in Public Relations, Communications, Media Relations, or related fields.

Experience developing press releases, media pitches, communication materials, and PR campaign plans.

Experience building relationships with journalists, editors, and media outlets.

Experience coordinating media events, press visits, launches, or publicity activities.

Experience monitoring media coverage and preparing PR performance reports.

Experience in tourism, entertainment, automotive, lifestyle, hospitality, sports, retail, or consumer brands preferred.

Experience working with PR agencies or managing external communication partners is an advantage.