Public Relations Manager

PT LUCKY MOM INDONESIA; Jakarta Utara; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

PT LUCKY MOM INDONESIA is seeking a PR Manager to build and maintain media and community networks across parenting, consumer, lifestyle, business, and health sectors. You will plan and execute PR strategies for launches, partnerships, and major retail events, while overseeing traditional and digital channels and managing agencies.

The role demands strong writing, editorial judgment, and Indonesian media relations with English fluency.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
• Minimum 5 years of experience in PR management, corporate or brand communications, earned media, and integrated marketing.
• Proven track record in traditional and digital PR integration, crisis management, agency oversight, and managing expert or talent-led branded content.

Responsibilities

• Build and maintain strong media and community networks across parenting, consumer, lifestyle, business, and health sectors while overseeing media pitching, interviews, press events, and editorial follow-ups
• Plan and execute comprehensive public relations strategies for product launches, brand partnerships, major retail fairs, and key commercial moments
• Oversee traditional and digital PR channels, integrating media relations, hospital and healthcare network touchpoints, search engine visibility, and social media strategies
• Drive community management and brand ambassador initiatives to engage target audiences
• Manage external PR agencies, vendors, experts, and talent end-to-end, controlling scope of work, budget allocations, contract deliverables, timeline adherence, and return on investment
• Own end-to-end PR performance metrics and reporting, evaluating media coverage quality, message pull-through, audience reach, brand sentiment, and share of voice
• Lead corporate communications and reputation management by monitoring market trends, preparing holding statements and Q&A_s, and mitigating potential crisis risks
• Maintain a centralized PR repository, including media databases, key messaging frameworks, approved briefing materials, and calendar schedules
• Manage the PR budget with strict financial discipline, transparent documentation, and continuous monitoring of vendor scope utilization
• Act as a brand spokesperson, connecting with core consumer communities, media partners, and external stakeholders

Skills

Media relations

Crisis management

Storytelling

Public speaking

Education

Bachelor's degree

Tools

Cision

Hootsuite

Job description

This role involves building and maintaining strong media and community networks across parenting, consumer, lifestyle, business, and health sectors while overseeing media pitching, interviews, press events, and editorial follow-ups. You will plan and execute comprehensive public relations strategies for product launches, brand partnerships, major retail fairs, and key commercial moments in collaboration with internal marketing, sales, and product teams. You will oversee traditional and digital PR channels, integrating media relations, hospital and healthcare network touchpoints, search engine visibility, and social media strategies. The role includes driving community management and brand ambassador initiatives to engage target audiences, managing external PR agencies and vendors end-to-end, and owning PR performance metrics and reporting. You will lead corporate communications and reputation management, maintain centralized PR repositories, manage the PR budget, and act as a brand spokesperson.

Key responsibilities

Build and maintain strong media and community networks across parenting, consumer, lifestyle, business, and health sectors while overseeing media pitching, interviews, press events, and editorial follow-ups

Plan and execute comprehensive public relations strategies for product launches, brand partnerships, major retail fairs, and key commercial moments

Oversee traditional and digital PR channels, integrating media relations, hospital and healthcare network touchpoints, search engine visibility, and social media intellectual property strategies

Drive community management and brand ambassador initiatives to engage target audiences

Manage external PR agencies, vendors, experts, and talent end-to-end, controlling scope of work, budget allocations, contract deliverables, timeline adherence, and return on investment

Own end-to-end PR performance metrics and reporting, evaluating media coverage quality, message pull-through, audience reach, brand sentiment, and share of voice

Lead corporate communications and reputation management by monitoring market trends, preparing holding statements and Q&As, and mitigating potential crisis risks

Maintain a centralized PR repository, including media databases, key messaging frameworks, approved briefing materials, and calendar schedules

Manage the PR budget with strict financial discipline, transparent documentation, and continuous monitoring of vendor scope utilization

Act as a brand spokesperson, connecting with core consumer communities, media partners, and external stakeholders

About you

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field

Minimum 5 years of experience in PR Manager, corporate or brand communications, earned media, and integrated marketing

Proven track record in traditional and digital PR integration, crisis management, agency oversight, and managing expert or talent-led branded content

Strong writing, storytelling, and editorial judgment with existing networks in parenting, lifestyle, business, and healthcare media in Indonesia

Fluent in English both written and spoken

Exceptional personal presentation and professional presence

Strong public speaking capabilities