Performance Marketing Supervisor

Brighty Official; Samarinda; On-site; IDR 9,999,999,999; Full time

Job summary

Brighty Official leads a performance marketing function across Meta Ads, TikTok Ads, Google Ads, and marketplace channels to drive GMV and revenue growth. This role owns media planning, budget allocation, and optimization for multiple brands and lines of business.

You will analyze full-funnel performance, identify ROAS improvements, and steer experiments in audience, bidding, and creative strategies. Collaboration with E‑Commerce, Creative, KOL, and Brand teams is essential to deliver

Qualifications

• Minimum 4 years in Performance Marketing, Media Buying, or Growth Marketing.
• Experience with multi-brand or multi-channel campaigns.
• Experience driving GMV, ROAS, CAC and conversion growth.

Responsibilities

• Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads.
• Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
• Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.
• Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.
• Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
• Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
• Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.

Skills

Analytical thinking

Strategic thinking

Stakeholder management

Tools

Meta Ads

TikTok Ads

Google Ads

Shopee Ads

TikTok Shop Ads

Job description

• Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV, revenue, and business growth.
• Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
• Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.
• Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.
• Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
• Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
• Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.

Requirements

• Minimum 4 years of experience in Performance Marketing, Media Buying, or Growth Marketing, preferably within beauty, retail, FMCG, or e-commerce industries.
• Proven hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.
• Strong experience handling and optimizing high-value advertising budgets (IDR 1B+ per month).
• Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.
• Experience managing multi-brand or multi-channel campaigns with a strong focus on GMV, ROAS, CAC, and conversion growth.
• Prior experience leading and developing teams of 5+ members.
• Exposure to regional or international campaign management is highly preferred, particularly for Malaysia, Thailand, and the Philippines.
• Strong analytical, strategic thinking, and stakeholder management skills.