Head of Digital Performance Marketing

Gentem Indonesia Lifelong Learning Group; Jakarta Selatan; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

Gentem Indonesia Lifelong Learning Group leads digital marketing initiatives, focusing on paid media across Google Ads, Facebook Ads, and other platforms to generate high-quality leads. The role also drives SEO strategies to boost search rankings, organic traffic, and brand visibility.

Additionally, you will optimize website performance and user experience with analytics-based improvements, and use data analytics to refine campaigns, attribution modeling, and ROI, ensuring scalable growth across

Qualifications

• Logical and data-driven mindset with trouble-shooting skills.
• Ability to analyze performance metrics and adjust campaigns for impact.
• Strong understanding of tracking, attribution, A/B testing, and SEO tools.

Responsibilities

• Lead performance marketing across Google Ads, Facebook Ads and other paid media.
• Develop and execute SEO strategies to improve rankings and organic traffic.
• Optimize website performance and UX through analytics-driven improvements.
• Leverage data to refine campaigns, attribution modeling, and ROI.

Skills

Logical & Curious Mindset

Data-Driven Decision Making

Performance Marketing

SEO Pro

Website Optimization

Strategic Thinker

Tech-Savvy Marketing Leader

Job description

Gentem Indonesia Lifelong Learning Group Lihat semua lowongan kerja

• Lead performance marketing efforts across Google Ads, Facebook Ads, and other paid media platforms, ensuring efficient spend and high-quality lead generation.
• Develop and execute SEO strategies to improve search rankings, organic traffic, and brand visibility.
• Optimize website performance and user experience through analytics-driven improvements and Conversion Rate Optimization strategies.
• Leverage data and analytics to continuously refine campaigns, improve attribution modeling, and maximize ROI.

Job Description

What You'll Be Doing:

• Lead performance marketing efforts across Google Ads, Facebook Ads, and other paid media platforms, ensuring efficient spend and high-quality lead generation.
• Develop and execute SEO strategies to improve search rankings, organic traffic, and brand visibility.
• Optimize website performance and user experience through analytics-driven improvements and Conversion Rate Optimization strategies.
• Leverage data and analytics to continuously refine campaigns, improve attribution modeling, and maximize ROI.

Minimum Qualifications

What We’re Looking For:

• Logical & Curious Mindset – A problem-solver who digs into root causes, identifies trends, and refines digital strategies based on data.
• Data-Driven Decision Maker – Ability to analyze performance metrics and adjust campaigns for maximum impact.
• Technical Expertise in Performance Marketing – Strong understanding of tracking, attribution models, conversion APIs, and A/B testing to enhance ad effectiveness.
• SEO Pro – Deep knowledge of on-page, off-page, and technical SEO, with experience using tools like Google Analytics, SEMrush, or Ahrefs.
• Website Optimization & UX Understanding – Skilled in analyzing user behavior, improving site performance, and increasing conversion rates.
• Strategic Thinker & Problem-Solver – You don’t just execute—you test, optimize, and continuously refine strategies for improvement.
• Tech-Savvy Marketing Leader – A strong foundation in IT, engineering, or a technical field is a must to understand digital systems, data structures, and analytics at a deep level.