Performance Marketing Specialist

PT SLC Elite Group Indonesia Consulting; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT SLC Elite Group Indonesia Consulting is seeking a results-driven Performance Marketing Specialist to lead paid advertising campaigns across Google Ads and Meta Ads, focused on our healthcare segment.

You will generate qualified leads, optimize campaigns, monitor CPL and ROAS, conduct audience research, run A/B tests, and collaborate with design and social teams to create compelling creatives.

Qualifications

• Proven experience in performance marketing or lead generation.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of digital metrics and campaign optimization.
• Healthcare or stem cell industry experience is a plus.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Generate qualified leads and patient inquiries through targeted campaigns.
• Monitor CPL, conversion rates, and ROAS.
• Conduct audience targeting, keyword research, and A/B testing to improve performance.
• Track results and prepare regular performance reports.
• Collaborate with social media and design teams to develop effective creatives and content.

Skills

Google Ads

Meta Ads

Lead generation

Campaign optimization

Analytics

Job description

We are looking for a results-driven Performance Marketing Specialist to manage paid advertising campaigns and generate qualified leads for our healthcare business, particularly in the stem cell sector.

Key responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate qualified leads and potential patient inquiries through targeted advertising campaigns.
• Monitor advertising performance, cost per lead (CPL), conversion rates, and return on advertising spend (ROAS).
• Conduct audience targeting, keyword research, and A/B testing to improve campaign performance.
• Track campaign results and prepare regular performance reports.
• Work closely with the social media and design teams to develop effective advertising creatives and marketing content.

Requirements

• Proven experience in performance marketing, paid advertising, or lead generation.
• Hands-on experience with Google Ads and/or Meta Ads.
• Strong understanding of digital advertising metrics, audience targeting, and campaign optimization.
• Ability to generate quality leads while managing advertising budgets efficiently.
• Experience in healthcare, medical services, or the stem cell industry is an advantage.
• Analytical thinking, creativity, and a results-oriented mindset.