Digital Marketing Specialist

Pengiklan Anonim; Denpasar Selatan; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Pengiklan Anonim, a Sanur-based marketing agency serving tourism and hospitality, seeks a Digital Marketing Specialist to drive paid advertising, email marketing, and campaign performance across multiple client projects in Bali. You will set up Meta and Google Ads, manage email campaigns, monitor analytics with GA4, and prepare performance reports.

The role requires independence, attention to detail, and the ability to juggle several client projects while collaborating with the Social Media &

Qualifications

• Practical experience managing Meta Ads campaigns.
• Experience with email marketing platforms and campaigns.
• Understanding of digital advertising funnels and conversions.
• Comfortable working with data and campaign reports.
• Strong attention to detail and ability to manage several client projects.

Responsibilities

• Set up and manage Meta Ads campaigns
• Set up and manage Google Ads campaigns where required
• Monitor campaign performance and budgets
• Test audiences, creatives and campaign approaches
• Analyse results and make ongoing improvements
• Prepare clear campaign reports
• Coordinate creative requirements with our Social Media & Content team
• Create and manage email marketing campaigns
• Prepare and schedule newsletters and promotional campaigns
• Manage mailing lists and audience segments
• Set up basic email automations
• Monitor open rates, clicks, conversions and other campaign results
• Improve campaigns based on performance
• Support the planning and execution of digital marketing campaigns
• Monitor website and campaign performance
• Work with GA4 and other analytics tools
• Check campaign tracking and conversions
• Support landing-page and conversion optimisation
• Prepare regular performance reports and recommendations

Skills

Paid advertising

Email marketing

Analytics

Campaign reporting

Project management

Tools

Meta Ads Manager

Google Ads

GA4

WordPress

Google Search Console

Job description

We are a Sanur-based marketing agency working primarily with tourism and hospitality businesses, including resorts, villas, liveaboards, dive and surf businesses, and travel brands.

We are looking for a Digital Marketing Specialist to join our team in Sanur.

The role focuses on paid advertising, email marketing and digital campaign performance across multiple client projects.

Responsibilities

Paid Advertising

Set up and manage Meta Ads campaigns

Set up and manage Google Ads campaigns where required

Monitor campaign performance and budgets

Test audiences, creatives and campaign approaches

Analyse results and make ongoing improvements

Prepare clear campaign reports

Coordinate creative requirements with our Social Media & Content team

Email Marketing

Create and manage email marketing campaigns

Prepare and schedule newsletters and promotional campaigns

Manage mailing lists and audience segments

Set up basic email automations where required

Monitor open rates, clicks, conversions and other campaign results

Improve campaigns based on performance

Digital Marketing & Analytics

Support the planning and execution of digital marketing campaigns

Monitor website and campaign performance

Work with GA4 and other relevant analytics/tracking tools

Check campaign tracking and conversions

Support landing-page and conversion optimisation

Prepare regular performance reports and recommendations

Additional skills preferred

Experience in one or more of the following would be a strong advantage:

SEO

Keyword research

On-page SEO

SEO content writing

Website copywriting

WordPress

Google Search Console

Requirements

Practical experience managing Meta Ads

Experience with email marketing platforms and campaigns

Understanding of digital advertising, funnels and conversions

Comfortable working with data and campaign reports

Strong attention to detail

Organised and able to manage several client projects and deadlines

Able to work independently and take responsibility for assigned campaigns

Based in Bali and available to work from our Sanur office Monday–Friday

Experience in tourism, hospitality, travel or related industries is preferred but not required.