Indonesian Performance Marketing Specialist — E‑Commerce ROAS

amIT Global Solutions Sdn Bhd

Indonesia

On-site

IDR 180,000,000 - 320,000,000

Full time

2 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Anker Innovations in Indonesia seeks a hands-on digital marketing specialist to drive performance across Meta, Google/YouTube and TikTok ads. You will own paid media strategy, CPAS integrations, and PDP SEO to maximize ROAS and GMV across electronics, gadgets, and baby products.

You will partner with the e-commerce team to optimize campaigns, budgets, and analytics, implementing A/B tests, tracking, and data-driven optimization for scalable growth in a dynamic consumer electronics sector.

Qualifications

2-3 years hands-on digital marketing and performance advertising experience, ideally managing consumer physical products (gadgets, electronics, or mom & baby items).
1 year of experience in a digital advertising agency.
Hands-on Platform Expertise: Proven track record running large-scale campaigns directly in Meta Ads Manager, Google/YouTube Ads, TikTok Ads Manager, and e-commerce seller portals (Shopee Seller Centre, TikTok Shop Seller Center, etc.).
CPAS & E-Com Integration: Direct experience setting up and optimizing Collaborative Ads (CPAS) linking social platforms to marketplace storefronts.
Data-Driven Mindset: High analytical capability; comfortable crunching performance metrics, attribution models, conversion funnels, and LTV/CAC ratios.
Search Optimization: Solid understanding of on-page e-commerce SEO tactics and keyword strategy to drive organic marketplace visibility.
Hands-on familiarity with social listening, ad spying, and performance tracking tools.

Responsibilities

Paid Media Strategy & Execution: Plan, build, and scale performance campaigns across Meta Ads, Google/YouTube Ads, TikTok Ads, and in-app placements.
E-Commerce & CPAS Optimization: Partner with the e-commerce team to manage Shopee Ads, TikTok Shop Ads, and CPAS integrations to directly fuel conversion and GMV across categories.
In-House Business Manager Consolidation: Centralize and manage ad accounts, Brand Managers (BMs), product catalogs, and tracking infrastructure to ensure data integrity and reduce third-party agency overhead.
Marketplace & PDP SEO: Lead search engine and e-commerce listing optimization (titles, descriptions, keywords, image tags) to maximize organic rank and impression share on search engines and marketplace platforms.
Efficiency & Budget Management: Daily and weekly monitoring of CPA, CPC, CPM, and ROAS. Continuously run A/B testing on audiences, creative formats, and bidding strategies to maximize budget performance.