Data-Driven Paid Media Growth Specialist

Bukalapak

Jakarta Pusat

On-site

IDR 167,400,000 - 234,360,000

Full time

2 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Lapakgaming, part of Bukalapak, is seeking a hands-on Performance Marketing Specialist to drive paid media growth across Meta, TikTok, Google, and other channels. You will own end-to-end campaign execution, optimization, and experimentation across multiple markets.

You will build scalable testing frameworks, translate data into actionable growth actions, and collaborate with media execution teams to improve performance and efficiency in a fast-paced environment.

Qualifications

1–2 years of hands-on experience in performance marketing across major platforms.
Strong analytical and numerical skills with a solid understanding of performance metrics.
Able to translate performance movements into actionable insights and campaigns.

Responsibilities

Own demand growth and retention across paid channels for assigned categories and markets.
Translate performance data into clear growth actions and scale/kill decisions.
Build a repeatable testing framework for new channels and markets with clear hypotheses and success criteria.
Drive continuous campaign optimization including budget, bidding, audience, creative testing, and placements.
Partner with category and creative teams to execute media campaigns and optimization.
Assist SEM optimization on selected category/market as needed.