Paid Media & Content Strategy Lead

MGMI Career Portal; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

MGMI Career Portal is seeking a Paid Media Staff who can blend strategic thinking with creative execution to boost campaign performance. The role focuses on turning marketing objectives into compelling content and ensuring consistency across the customer journey.

You will translate insights into actionable improvements across ads and landing pages, collaborating with cross-functional teams to optimize messaging, creative angles, and content from ideation through publishing.

Qualifications

• Strong understanding of content and communication strategy; translate objectives into content plans and creative approaches.
• Creative, detail-oriented, and comfortable working with both data and creative execution.
• Ability to develop and execute content from ideation to production and publishing.
• Understanding of marketing funnels and message consistency across ads, landing pages, and the customer journey.
• Turn performance insights into actionable content and campaign optimization strategies.

Responsibilities

• Translate marketing objectives into relevant content plans, messaging, creative angles, and approaches tailored to campaign goals and target audiences.
• Develop content from ideation to production and publishing, ensuring alignment with the overall communication strategy and paid media objectives.
• Ensure consistent messaging across paid ads, landing pages, and other customer touchpoints throughout the customer journey, from awareness to conversion.
• Analyze paid media and landing page performance, identify gaps and opportunities, and translate data into actionable improvements across messaging, creative angles, content, and landing pages.

Skills

Content strategy

Creative execution

Data-driven optimization

Campaign messaging

Performance analysis

Job description

MGMI Career Portal is seeking a Paid Media Staff who can blend strategic thinking with creative execution to boost campaign performance. The role focuses on turning marketing objectives into compelling content and ensuring consistency across the customer journey.

You will translate insights into actionable improvements across ads and landing pages, collaborating with cross-functional teams to optimize messaging, creative angles, and content from ideation through publishing.