Paid Media Content Strategist

Mganik Group; Jakarta Pusat; On-site; IDR 55,800,000 - 133,920,000; Full time

Job summary

Mganik Group is seeking a Paid Media Staff who can blend strategic thinking, creative execution, and data-driven optimization to boost campaign performance. You will translate marketing objectives into compelling content and align messaging across the customer journey, from awareness to conversion.

You will develop content from ideation to publishing, ensure consistent messaging across ads and landing pages, and translate performance insights into actionable improvements.

Qualifications

• Strong understanding of content and communication strategy to translate marketing objectives into effective content plans and creative approaches.
• Creative, detail-oriented, and comfortable working with both data and creative execution.
• Ability to develop and execute content from ideation to production and publishing.

Responsibilities

• Translate marketing objectives into relevant content plans, messaging, creative angles, and approaches tailored to campaign goals and target audiences.
• Develop content from ideation to production and publishing, ensuring alignment with the overall communication strategy and paid media objectives.
• Ensure consistent messaging across paid ads, landing pages, and other customer touchpoints throughout the customer journey, from awareness to conversion.
• Analyze paid media and landing page performance, identify gaps and opportunities, and translate data into actionable improvements across messaging, creative angles, content, and landing pages.

Skills

Content strategy

Data-driven optimization

Creative execution

Job description

Mganik Group is seeking a Paid Media Staff who can blend strategic thinking, creative execution, and data-driven optimization to boost campaign performance. You will translate marketing objectives into compelling content and align messaging across the customer journey, from awareness to conversion.

You will develop content from ideation to publishing, ensure consistent messaging across ads and landing pages, and translate performance insights into actionable improvements.