Paid Ads Specialist/Digital Advertising Specialist

Transformind; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Transformind in Jakarta, Indonesia seeks an Ads Specialist to lead paid advertising campaigns across search, social, and display networks. The role requires hands-on execution, audience research, and ROI-focused optimization to meet client objectives.

The successful candidate will collaborate with internal stakeholders, monitor budgets, and deliver performance reports while keeping up with platform updates and compliant advertising practices.

Qualifications

• Minimum 2-3 years in performance marketing or digital advertising.
• Experience managing campaigns on Meta Ads and Google Ads.
• Strong audience targeting, retargeting, and customer acquisition skills.
• Ability to analyze performance, conversions, and ROI.
• Experience managing budgets to drive sales growth.
• Experience across multiple industries, preferably retail or e-commerce.
• Strong analytical, communication, and problem-solving skills.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Plan, execute, and optimize paid campaigns across digital channels.
• Conduct audience and keyword research; monitor campaigns.
• Analyze performance metrics and adjust to improve ROI.
• Prepare performance reports for clients and stakeholders.
• Stay updated on digital marketing trends and platform changes.

Skills

Audience targeting

Retargeting

Campaign optimization

Budget management

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Analytics/GA4

Job description

Company Description

Transformind builds and runs end-to-end HR functions for organizations of various sizes, from small teams to companies with hundreds of employees. The company provides senior-level HR direction combined with hands-on execution to help clients design, implement, and optimize people operations. Transformind works across multiple industries, offering tailored HR solutions that support business growth and employee experience. With a presence in Bali, Jakarta, and Surabaya, Transformind serves diverse clients and fosters a collaborative, professional environment for its team members.

Role Description

The Ads Specialist is a full-time, on-site role based in Jakarta, Indonesia. This role is responsible for planning, executing, and optimizing paid advertising campaigns across digital channels such as search, social media, and display networks. Day-to-day tasks include conducting audience and keyword research, setting up and monitoring campaigns, analyzing performance metrics, and making data-driven adjustments to improve ROI and achieve client objectives. The specialist will collaborate with internal stakeholders to align campaign strategies with business goals, prepare performance reports, and recommend improvements. The role also involves staying current with digital marketing trends, platform updates, and best practices to ensure effective and compliant advertising activities.

Qualifications

• Minimum 2-3 years of experience in performance marketing or digital advertising.
• Proven experience managing and optimizing campaigns across Meta Ads, Google Ads, and other digital platforms.
• Strong understanding of audience targeting, retargeting, and customer acquisition strategies.
• Proficient in analyzing campaign performance, conversion metrics, and advertising ROI.
• Ability to manage budgets and optimize campaigns to drive sales growth.
• Experience working across multiple industries, preferably in retail, e-commerce, or consumer-facing businesses.
• Strong analytical, communication, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.