Working Days/Hours: Monday–Friday / UK Business Hours
Contract Type: Full-Time Contract
Contract Term: 1 Year
Monthly Salary: USD 1,000–1,200
Work Arrangement: Fully Remote
Job Overview
Our company is representing a confidential client seeking an experienced Paid Ads Specialist to manage advertising campaigns across multiple brands in the hospitality, leisure, and entertainment industries.
You will manage Google Ads and Meta Ads campaigns, focusing on generating venue bookings, event enquiries, and measurable returns on advertising spend.
Client communication is a key component of this role. You must be confident meeting directly with clients, understanding their business needs, presenting campaign results, and proactively recommending improvements.
The ideal candidate is analytical, commercially minded, independent, and an excellent communicator who can balance technical advertising expertise with strong client relationship management.
Key Responsibilities
- Plan, launch, and manage Google Ads and Meta Ads campaigns across multiple client accounts.
- Manage budgets, audience targeting, bidding strategies, and campaign optimisation.
- Develop campaigns to generate venue bookings, reservations, and event enquiries.
- Conduct A/B testing and optimise campaigns to improve conversions and ROAS.
- Identify new advertising opportunities and recommend strategies to improve results.
Client Communication & Relationship Management
- Lead regular client meetings to understand business objectives, challenges, and marketing priorities.
- Present campaign performance, explain results, and provide actionable recommendations.
- Advise clients on campaign improvements, budget allocation, and growth opportunities.
- Build strong client relationships through proactive communication and a consultative approach.
- Translate client feedback into effective advertising strategies.
Analytics & Reporting
- Manage conversion tracking using GA4, Google Tag Manager, and advertising platforms.
- Monitor key metrics, including ROAS, cost per lead, cost per booking, and conversion rates.
- Prepare weekly performance reports with clear insights and recommendations.
- Identify underperforming campaigns and implement data-driven improvements.
- Work with marketing and creative teams to optimise landing pages, booking funnels, and campaign messaging.
- Align paid advertising with SEO, organic social media, and email marketing.
- Utilise AI tools for campaign research, planning, and optimisation.
- Stay updated on advertising trends and emerging marketing technologies.
Must Haves
- Proven experience managing Google Ads and Meta Ads campaigns across multiple accounts.
- Advanced knowledge of Google Ads, Meta Business Manager, GA4, Google Tag Manager, and conversion tracking.
- Strong understanding of campaign optimisation, budget management, ROAS, and lead generation.
- Experience analysing campaign performance and implementing improvements.
- Excellent spoken and written English communication skills.
- Proven experience leading client meetings, understanding business needs, and presenting campaign recommendations.
- Strong consultative skills and confidence communicating with senior stakeholders.
- Independent, proactive, analytical, and comfortable managing multiple priorities.
- Comfortable working during UK business hours.
Great To Have
- Previous experience in a digital marketing or performance marketing agency.
- Experience with hospitality, leisure, entertainment, or events-related campaigns.
- Familiarity with CRM systems, booking platforms, and landing page builders.
- Knowledge of SEO, cross-channel marketing, and AI-powered marketing tools.
- Experience working with UK-based clients.
Application Requirement
RELEVANT CAMPAIGN EXPERIENCE MUST BE INCLUDED.
Applicants should provide examples of campaigns they have personally managed, including advertising budgets, measurable results (ROAS, leads, or conversions), and optimisation strategies.
Strong client-facing communication skills are essential. Candidates must be confident leading client discussions, presenting results, and recommending strategies to improve campaign performance.