ODU Acquisition & Base Management

PT. Indosat Tbk; Indonesia; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT. Indosat Tbk is seeking a proactive professional to drive customer acquisition campaigns, manage the lead funnel by region and channel, and coordinate installation capacity with vendors and field operations.

You will track conversion from lead to order, install, and activate, while addressing blockers quickly. The role also involves reporting funnel performance, supporting dealer and agent programs, and monitoring base health including churn signals.

Qualifications

• Bachelor's degree in Business, Marketing, Telecommunications, or a related field.
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Responsibilities

• Execute acquisition campaigns and manage the lead funnel by region and channel.

Skills

Execution discipline

Coordination

Customer orientation

Problem solving

Data tracking

Customer empathy

Analytical segmentation

Campaign management

Collaboration

Persistence

Education

Bachelor's degree in Business/Marketing/Telecommunications

Tools

Microsoft Excel

Reporting tools

Job description

Job Scope

• Execute acquisition campaigns and manage the lead funnel by region and channel.
• Track and improve conversion across the chain: lead, order, install, activate.
• Coordinate installation capacity with vendors and field operations; keep install lead times short.
• Clear acquisition blockers fast - coverage questions, device stock, scheduling.
• Report funnel performance and support dealer and agent acquisition programs
• Monitor base health: active vs dormant, usage, payment behavior and churn signals.
• Run retention, recovery and win-back campaigns for at-risk and disconnected customers.
• Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal.
• Work with performance and network teams on churn drivers and feed the fixes back.
• Segment the base and maintain the contact strategy and campaign calendar.

Competencies

• Execution discipline - Follows every lead and blocker to the end.
• Coordination - Aligns vendors, installers and channels without letting things drop.
• Customer orientation - Treats the install experience as part of the product.
• Problem solving under pressure - Unblocks install issues fast.
• Data tracking - Knows the funnel numbers cold, week by week.
• Customer empathy - Understands why customers leave before they leave.
• Analytical segmentation - Spots the patterns in usage and payment data.
• Campaign management - Plans, runs and measures touches end to end.
• Collaboration - Works smoothly with network, CX and collections teams.
• Persistence - Keeps after churn drivers until the numbers move.

Qualifications

• Bachelor's degree in Business, Marketing, Telecommunications, or a related field.
• Minimum 3 years of experience in customer acquisition, sales operations, customer lifecycle management, or a related field, preferably in the telecommunications industry.
• Experience in managing acquisition campaigns, sales funnels, and customer retention or win-back programs.
• Good understanding of customer lifecycle management, churn analysis, and campaign performance monitoring.
• Strong data analysis skills to track acquisition conversion, customer activity, and churn performance.
• Good coordination and communication skills to work with vendors, field operations, dealers, and cross-functional teams.
• Strong execution, problem-solving, and customer-oriented mindset.
• Proficient in Microsoft Excel and reporting tools.