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Bocorocco in Cikupa, Tangerang seeks a Merchandiser Development Manager to connect market insights, product strategy, and business performance into a unified merchandising direction. You will work with Product Development, Design, Production, Purchasing, Marketing, Sales, and Warehouse teams to align product decisions with market needs and business targets.
As a managerial role, you will shape product direction from research and planning through development and launch, with a focus on
What makes a product successful?
It’s not only about creating a great product, it’s about understanding the market, knowing what customers need, having the right assortment, and making the right business decisions at every stage of the product lifecycle.
At Bocorocco, we’re looking for a MERCHANDISER DEVELOPMENT MANAGER who can connect market insights, product strategy, and business performance into one strong merchandising direction.
If you see merchandising beyond numbers and believe that every product decision can create a bigger business impact, this opportunity might be for you.
PT Chosen Mitra Abadi is a manufacturing fashion retail company that produces Bocorocco, a fashion brand that offers a footwear revolution. Bocorocco has more than 70 counters throughout Indonesia, with 8 Luxury Boutiques in Gandaria City Mall, Pondok Indah Mall 1, Mall @Alam Sutera, Grand Outlet Karawang, Puri Indah Mall 2, Bintaro Jaya XChange Mall, Summarecon Mall Bekasi 2, and Hejo Mall Bandung.
What makes a product successful?
It’s not only about creating a great product, it’s about understanding the market, knowing what customers need, having the right assortment, and making the right business decisions at every stage of the product lifecycle.
At Bocorocco, we’re looking for a MERCHANDISER DEVELOPMENT MANAGER who can connect market insights, product strategy, and business performance into one strong merchandising direction.
If you see merchandising beyond numbers and believe that every product decision can create a bigger business impact, this opportunity might be for you.
PT Chosen Mitra Abadi is a manufacturing fashion retail company that produces Bocorocco, a fashion brand that offers a footwear revolution. Bocorocco has more than 70 counters throughout Indonesia, with 8 Luxury Boutiques in Gandaria City Mall, Pondok Indah Mall 1, Mall @Alam Sutera, Grand Outlet Karawang, Puri Indah Mall 2, Bintaro Jaya XChange Mall, Summarecon Mall Bekasi 2, and Hejo Mall Bandung.
As a Merchandiser Development Manager, you will play an important role in shaping our product direction — from market research and product planning to development, production, launch, and post-launch evaluation. You will work cross-functionally with Product Development, Design, Production, Purchasing, Marketing, Sales, and Warehouse teams to ensure every product decision is aligned with both market needs and business targets.
What makes a product successful?
It’s not only about creating a great product, it’s about understanding the market, knowing what customers need, having the right assortment, and making the right business decisions at every stage of the product lifecycle.
At Bocorocco, we’re looking for a MERCHANDISER DEVELOPMENT MANAGER who can connect market insights, product strategy, and business performance into one strong merchandising direction.
If you see merchandising beyond numbers and believe that every product decision can create a bigger business impact, this opportunity might be for you.
PT Chosen Mitra Abadi is a manufacturing fashion retail company that produces Bocorocco, a fashion brand that offers a footwear revolution. Bocorocco has more than 70 counters throughout Indonesia, with 8 Luxury Boutiques in Gandaria City Mall, Pondok Indah Mall 1, Mall @Alam Sutera, Grand Outlet Karawang, Puri Indah Mall 2, Bintaro Jaya XChange Mall, Summarecon Mall Bekasi 2, and Hejo Mall Bandung.
As a Merchandiser Development Manager, you will play an important role in shaping our product direction — from market research and product planning to development, production, launch, and post-launch evaluation. You will work cross-functionally with Product Development, Design, Production, Purchasing, Marketing, Sales, and Warehouse teams to ensure every product decision is aligned with both market needs and business targets.
Minimum Bachelor’s Degree (S1) in any major, preferably in Fashion Management, Business Management, Marketing, Industrial Engineering, or a related field.
Minimum 5 years of experience as a Merchandiser/Product Merchandiser, with at least 2 years in a Supervisor/Assistant Manager/Manager position within the fashion, footwear, apparel, or manufacturing industry.
Experience in product planning, merchandise planning, product lifecycle management, and assortment strategy.
Strong understanding of the product development process, starting from market research, costing, sampling, production, through to product launch.
Strong analytical skills in sales data, inventory, margin, sell-through, and market trends to determine product strategies.
Strong understanding of fashion trends, consumer behavior, and developments within the retail and manufacturing industries.
Experience coordinating with Product Development, Design, Production, Purchasing, Marketing, and Sales teams.
Proficient in Microsoft Excel (Pivot Table, Lookup, Data Analysis) and Microsoft Office. Experience using ERP is a plus.
Able to work with targets and deadlines and manage multiple projects simultaneously.
Develop merchandising and product planning strategies based on market trends, sales data, business targets, and customer needs.
Plan product assortment, product mix, and product allocation across all sales channels (offline and online) to ensure alignment with the needs of each area.
Collaborate with Design, Product Development, Purchasing, Production, Warehouse, Marketing, and Sales teams throughout the product development process through to new product launches.
Conduct analysis of market trends, competitor activities, consumer behavior, and sales performance as a basis for product development decision-making.
Provide recommendations regarding design development, material selection, and product specifications, as well as evaluate prototypes and samples prior to mass production.
Oversee the product distribution and replenishment process to ensure optimal stock availability in each area in accordance with the allocation strategy.
Analyze product performance through indicators such as sales performance, sell-through, inventory level, margin, aging stock, and product profitability to determine subsequent business strategies.
Provide recommendations regarding repeat orders, replenishment, markdowns, stock transfers between areas, and product discontinuation based on product performance analysis.
Ensure that all merchandising processes are carried out according to timelines, sales targets, and the company’s quality standards.
Ready to turn market insights into the right products and drive meaningful business impact?
Join Bocorocco and take the next step in your merchandising career.
Work Location: PT Chosen Mitra Abadi, Cikupa, Tangerang
Position Level: Manager
Work Arrangement: WFO
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
Bocorocco Group are PT Chosen Mitra Abadi, PT Sepatu Agung Nusantara, PT Pelita Tomang Mas and PT Bocorocco Entrepreneur Indonesia are leading footwear company in Indonesia recognized for its innovation and dedication to comfort and health. Known for its world-patented Pillow Concept Technology. Our Bocorocco RETAIL now has 70 outlets across Indonesia, including 7 boutique store. We received 3 REKOR MURI awards & 2 Best-Brand awards from Sogo & Seibu Department Store.
Now, we’re the official footwear partner of the Football Association of Indonesia (PSSI) and Indonesian National Football Team, Bocorocco has solidified its reputation in the market.
Bocorocco Group are PT Chosen Mitra Abadi, PT Sepatu Agung Nusantara, PT Pelita Tomang Mas and PT Bocorocco Entrepreneur Indonesia are leading footwear company in Indonesia recognized for its innovation and dedication to comfort and health. Known for its world-patented Pillow Concept Technology. Our Bocorocco RETAIL now has 70 outlets across Indonesia, including 7 boutique store. We received 3 REKOR MURI awards & 2 Best-Brand awards from Sogo & Seibu Department Store.
Now, we’re the official footwear partner of the Football Association of Indonesia (PSSI) and Indonesian National Football Team, Bocorocco has solidified its reputation in the market.
Perks and benefits Medical Parking Hybrid Working Big discount products for every employee Training & development plan