Media and Content Marketing Specialist

Sun Life Financial; Indonesia; On-site; IDR 240,000,000 - 300,000,000; Full time

Job summary

Sun Life Indonesia is actively seeking a Content & Digital Marketing Specialist to drive digital content, social media growth, and website management, collaborating with regional teams and agencies to deliver data-driven marketing initiatives.

The role requires strong content and SEO fundamentals, analytics proficiency, and excellent collaboration across cross-functional teams to strengthen brand presence and customer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Manage content development and creative execution across social media and digital channels.
• Maintain and update website content, pages, and digital assets.
• Support media campaign planning, execution, and monitoring.
• Analyze campaign, website, and social media performance and provide actionable insights.
• Track marketing budgets, invoices, and media spending.
• Coordinate with regional and local stakeholders to secure approvals and project alignment.
• Manage relationships with agencies, vendors, publishers, and platform partners.

Skills

Content creation

Social media strategy

Creative briefing

Website content mgmt

Digital marketing analytics

Budget tracking

Stakeholder management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS platforms

Analytics tools

Microsoft Excel

PowerPoint

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description: Job Description Content & Digital Marketing Specialist Drive digital content, social media growth, website management, and campaign execution to strengthen Sun Life Indonesia's brand presence and customer engagement. Work closely with regional teams, agencies, and internal stakeholders to deliver impactful marketing initiatives and data-driven insights.

Preferred Skills

• Content creation, planning, and management (general)
• Social media strategy and community growth
• Creative briefing and project coordination
• Website content management and SEO fundamentals
• Digital marketing and media campaign execution
• Marketing analytics and dashboard reporting
• Budget tracking and reconciliation
• Stakeholder and agency management
• Strong presentation and communication skills
• Fluent English and Bahasa Indonesia communication

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of experience in digital marketing, media, content marketing, or website management
• Experience working with digital platforms, content management systems, and analytics tools
• Strong Microsoft Excel and PowerPoint skills
• Experience working with agencies and cross-functional teams is preferred

Responsibilities

• Manage content development and creative execution across social media and digital channels
• Maintain and update website content, pages, and digital assets
• Support media campaign planning, execution, and monitoring
• Analyze campaign, website, and social media performance and provide actionable insights
• Track marketing budgets, invoices, and media spending
• Coordinate with regional and local stakeholders to secure approvals and project alignment
• Manage relationships with agencies, vendors, publishers, and platform partners

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Job Category: Marketing Posting End Date: 29/11/2026

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future.