Media and Content Marketing Specialist

Sun Life Financial; Jakarta Pusat; On-site; IDR 18,000,000 - 24,000,000; Full time

Job summary

Sun Life Indonesia is seeking a Content & Digital Marketing Specialist to drive digital content, social media growth, website management and campaign execution to strengthen our brand and customer engagement. You will work with regional teams, agencies and internal stakeholders to deliver data-driven marketing initiatives and insights that boost engagement and brand presence across Indonesia.

Fluent English and Bahasa Indonesia are required, with a minimum of five years in digital marketing and

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• Minimum 5 years in digital marketing, media, or website management.
• Experience with CMS, analytics tools, and marketing dashboards.

Responsibilities

• Create and manage content across social media and digital channels.
• Maintain and update website content and assets.
• Support media campaign planning, execution, and monitoring.
• Analyze campaigns and web/social performance to provide insights.
• Monitor budgets, invoices, and media spend.

Skills

Content creation

Social media strategy

Project coordination

SEO fundamentals

Digital marketing analytics

Budget tracking

Stakeholder management

Presentations

English proficiency

Bahasa Indonesia proficiency

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CMS (Content management systems)

Google Analytics

Excel

PowerPoint

Job description

## Media and Content Marketing SpecialistApply: Jakarta Selatan, Jakarta Raya: Full time: Posted Today: JR00128775You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.**Job Description:****Job Description** **Content & Digital Marketing Specialist** Drive digital content, social media growth, website management, and campaign execution to strengthen Sun Life Indonesia's brand presence and customer engagement. Work closely with regional teams, agencies, and internal stakeholders to deliver impactful marketing initiatives and data-driven insights. **Preferred Skills*** Content creation, planning, and management (general)* Social media strategy and community growth* Creative briefing and project coordination* Website content management and SEO fundamentals* Digital marketing and media campaign execution* Marketing analytics and dashboard reporting* Budget tracking and reconciliation* Stakeholder and agency management* Strong presentation and communication skills* Fluent English and Bahasa Indonesia communication **Qualifications*** Bachelor's degree in Marketing, Communications, Business, or a related field* Minimum 5 years of experience in digital marketing, media, content marketing, or website management* Experience working with digital platforms, content management systems, and analytics tools* Strong Microsoft Excel and PowerPoint skills* Experience working with agencies and cross-functional teams is preferred **Responsibilities*** Manage content development and creative execution across social media and digital channels* Maintain and update website content, pages, and digital assets* Support media campaign planning, execution, and monitoring* Analyze campaign, website, and social media performance and provide actionable insights* Track marketing budgets, invoices, and media spending* Coordinate with regional and local stakeholders to secure approvals and project alignment* Manage relationships with agencies, vendors, publishers, and platform partners *At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.*