Marketing & Tour Product Specialist

PT Jababeka, Tbk; Banten; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Jababeka Tbk is seeking a results-driven Business Development Specialist to spearhead tourism programs at Tanjung Lesung, designing market-aligned itineraries and compelling packages. You will identify new source markets, build strategic partnerships, and collaborate with Sales & Marketing to drive visits and revenue.

The role requires strong negotiation, networking, and communication skills, plus experience in travel industry business development and cost modeling.

Qualifications

• Minimum S1 education, preferably in Tourism, Hospitality, Marketing, Business, or related fields.
• Experience in Travel, Tour Operator, Destination Management Company (DMC), Tourism, Hospitality, or related industries is required.

Responsibilities

• Develop programs, tour packages, and marketing activities to increase tourist visits to Tanjung Lesung.
• Identify and develop potential source markets from individual, group, corporate, school/university, community, incentive travel, and other tourism segments.
• Build and develop partnerships with travel agents, tour operators, OTA, DMC, corporate partners, communities, educational institutions, and other strategic partners.
• Design attractive Tanjung Lesung itineraries and tour packages aligned with market needs and trends.
• Conduct market research and competitor analysis to identify tourism trends, target markets, and product development opportunities.
• Calculate costs, pricing, and margin analysis to ensure competitive and profitable tour packages.
• Source, negotiate, and coordinate with hotels, transport providers, attraction providers, F&B, and other tourism vendors.
• Develop prospect and potential partner databases actively and conduct outreach to create new visit and partnership opportunities.
• Collaborate with Sales & Marketing teams to develop campaigns, promotional programs, sales tools, and marketing materials.
• Monitor program effectiveness based on leads, partnerships, bookings, visitor conversion, revenue, and program results.

Skills

Business development

Negotiation

Networking

Presentation

Communication

Education

S1 in Tourism/ Hospitality/ Marketing/ Business

Job description

Develop tourism programs, packages, and marketing activities aimed at increasing tourist visits to Tanjung Lesung. Identify and develop potential source markets from individual, group, corporate, school/university, community, incentive travel, and other tourism segments. Build and develop partnerships with travel agents, tour operators, OTA, DMC, corporate partners, communities, educational institutions, and other strategic partners to increase visits to Tanjung Lesung.

Key responsibilities

Develop programs, tour packages, and marketing activities to increase tourist visits to Tanjung Lesung

Identify and develop potential source markets from individual, group, corporate, school/university, community, incentive travel, and other tourism segments

Build and develop partnerships with travel agents, tour operators, OTA, DMC, corporate partners, communities, educational institutions, and other strategic partners

Design attractive Tanjung Lesung itineraries and tour packages aligned with market needs and trends

Conduct market research and competitor analysis to identify tourism trends, target markets, and product development opportunities

Calculate costs, pricing, and margin analysis to ensure competitive and profitable tour packages

Source, negotiate, and coordinate with hotels, transport providers, attraction providers, F&B, and other tourism vendors

Develop prospect and potential partner databases actively and conduct outreach to create new visit and partnership opportunities

Collaborate with Sales & Marketing teams to develop campaigns, promotional programs, sales tools, and marketing materials

Monitor program effectiveness based on leads, partnerships, bookings, visitor conversion, revenue, and program results

Qualifications

Minimum S1 education, preferably in Tourism, Hospitality, Marketing, Business, or related fields

Minimum 3 years of experience in Travel, Tour Operator, Destination Management Company (DMC), Tourism, Hospitality, or related industries

Preferred experience in Business Development, Tour Product Development, Contracting, Sales, or Destination Marketing

Strong understanding of the travel and tourism industry and characteristics of the Indonesian tourism market

Good network with travel agents, tour operators, corporate clients, communities, and other tourism industry stakeholders

Ability to develop source markets, prospect databases, and business partnerships

Able to prepare itineraries, costing, pricing, and tour package proposals

Strong communication, presentation, negotiation, networking, and business development skills

Ability to analyze market trends, customer behavior, competitors, and program performance

Target-oriented, creative, proactive, and possessing a commercial mindset

History

PT Jababeka Tbk was established in 1989 and is the first publicly listed industrial estate developer in Indonesia, being listed on the Jakarta and Surabaya Stock Exchange since 1994.

The Company’s core business is developing industry-based real estate, supported and enhanced by infrastructure and township management services. The Company’s business model is to develop industrial real estate sites in a manner which builds critical mass of demand at each site. The demand created allows the Company to offer and enhance complementary commercial and residential real estate development as well as infrastructure and estate management services, in time creating an industry-based township.

The Company’s business can be divided into the following pillars:

Land & Property Development,

Infrastructure & Services, and

The Company’s flagship development is the 5,600 hectare fully integrated township, Kota Jababeka in Cikarang, with an estimated population of over 1 million people. Kota Jababeka has steadily transformed from a plot of open green land into a thriving community. The township lies only 35 kilometer east of Jakarta, strategically located along the Bekasi-Cikampek corridor, which contains a dozen of industrial estates that cater to light, medium and automotive industries. Kota Jababeka is accessible by toll and railroad and can be reached by car in approximately 30-40 minutes from Jakarta’s Central Business District.

Kota Jababeka is a self-contained township with an industrial estate that is home to around 1,650 local and multinational companies from 30 countries (i.e. USA, UK, France, Germany, The Netherlands, Australia, Japan, China, Taiwan, Singapore, Malaysia, etc) employing over 700,000 workers and 4,300 expatriates. Jababeka’s tenants include multinationals such as Loreal, ICI Paints, Mattel, Samsung, Unilever, United Tractors, Akzo Nobel, and Nissin Mas.

Using Kota Jababeka as the blueprint, The Company is developing an integrated township in Tanjung Lesung that caters to the tourism, hospitality and leisure industries. Tanjung Lesung, lies approximately 200 kilometers southwest of Jakarta.

In addition, the Company has also embarked on a township development project together with Sembcorp Development Indonesia Pte. Ltd., the subsidiaries of Sembcorp (Singapore) in the Kendal Regency of Central Java, which is strategically located about 21km west of Semarang , the Capital of Central Java, 20km from Ahmad Yani International Airport, and 25km to Tanjung Emas Seaport. Furthermore, Jababeka owns office space in Jakarta’s central Business District; Menara Batavia, which also serves as the company’s representative office.

As Kota Jababeka increased in size and population, the need for supporting and leisure facilities emerged and the Company added an education park, central business district, golf course, business club, and several other facilities, at which point the Company became a true township developer.

With the inauguration of the Power Plant and Dry Port, the Company put its Beyond Property motto into practice, which is further endorsed by the Mix Used Development projects. The Company has evolved to become a fully integrated enterprise, offering a full range of real estate and infrastructure products as well as logistics facilities with the beginning of its dry port project.

Vision

To create self-sustained modern cities in each province in Indonesia and provide employment opportunities for better life.

Mission

To collaborate with local governments and strategic partners in order to develop and innovate investment concepts which are in line with the latest technological development.

To provide human resources and physical infrastructure facilities to support urban development.

To actively promote group expansion to multinational companies.

Values

Integrity

Reliability

Caring

Creativity

History

PT Jababeka Tbk was established in 1989 and is the first publicly listed industrial estate developer in Indonesia, being listed on the Jakarta and Surabaya Stock Exchange since 1994.

The Company’s core business is developing industry-based real estate, supported and enhanced by infrastructure and township management services. The Company’s business model is to develop industrial real estate sites in a manner which builds critical mass of demand at each site. The demand created allows the Company to offer and enhance complementary commercial and residential real estate development as well as infrastructure and estate management services, in time creating an industry-based township.

The Company’s business can be divided into the following pillars:

Land & Property Development,

Infrastructure & Services, and

The Company’s flagship development is the 5,600 hectare fully integrated township, Kota Jababeka in Cikarang, with an estimated population of over 1 million people. Kota Jababeka has steadily transformed from a plot of open green land into a thriving community. The township lies only 35 kilometer east of Jakarta, strategically located along the Bekasi-Cikampek corridor, which contains a dozen of industrial estates that cater to light, medium and automotive industries. Kota Jababeka is accessible by toll and railroad and can be reached by car in approximately 30-40 minutes from Jakarta’s Central Business District.

Kota Jababeka is a self-contained township with an industrial estate that is home to around 1,650 local and multinational companies from 30 countries (i.e. USA, UK, France, Germany, The Netherlands, Australia, Japan, China, Taiwan, Singapore, Malaysia, etc) employing over 700,000 workers and 4,300 expatriates. Jababeka’s tenants include multinationals such as Loreal, ICI Paints, Mattel, Samsung, Unilever, United Tractors, Akzo Nobel, and Nissin Mas.

Using Kota Jababeka as the blueprint, The Company is developing an integrated township in Tanjung Lesung that caters to the tourism, hospitality and leisure industries. Tanjung Lesung, lies approximately 200 kilometers southwest of Jakarta.

In addition, the Company has also embarked on a township development project together with Sembcorp Development Indonesia Pte. Ltd., the subsidiaries of Sembcorp (Singapore) in the Kendal Regency of Central Java, which is strategically located about 21km west of Semarang , the Capital of Central Java, 20km from Ahmad Yani International Airport, and 25km to Tanjung Emas Seaport. Furthermore, Jababeka owns office space in Jakarta’s central Business District; Menara Batavia, which also serves as the company’s representative office.

As Kota Jababeka increased in size and population, the need for supporting and leisure facilities emerged and the Company added an education park, central business district, golf course, business club, and several other facilities, at which point the Company became a true township developer.

With the inauguration of the Power Plant and Dry Port, the Company put its Beyond Property motto into practice, which is further endorsed by the Mix Used Development projects. The Company has evolved to become a fully integrated enterprise, offering a full range of real estate and infrastructure products as well as logistics facilities with the beginning of its dry port project.

Vision

To create self-sustained modern cities in each province in Indonesia and provide employment opportunities for better life.

Mission

To collaborate with local governments and strategic partners in order to develop and innovate investment concepts which are in line with the latest technological development.

To provide human resources and physical infrastructure facilities to support urban development.

To actively promote group expansion to multinational companies.