Marketing Specialist

PT. Tuang Bumi Indonesia; Jakarta Utara; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

PT. Tuang Bumi Indonesia in Jakarta seeks an experienced Marketing Lead to develop and execute integrated campaigns across online and offline channels. You will help shape brand value, oversee visual direction, and manage campaigns that resonate with coffee culture.

The role emphasizes data-driven marketing, social media strategies, and collaboration with design teams to deliver compelling visuals for digital and physical platforms. Female candidates are preferred.

Qualifications

• Minimum 3 years of experience in Marketing, with a strong background in Coffee or F&B.
• Female candidates are preferred.
• Deep passion for coffee culture and trends.
• Proven track record in marketing strategy, planning, execution, and data analysis.
• Proficient with design tools such as Photoshop, Illustrator, InDesign.
• Strong understanding of visual design, content creation, and social media trends.
• Excellent communication and interpersonal skills.
• Proficiency in Mandarin is a plus.

Responsibilities

• Develop brand value through integrated marketing programs (from team development to execution).
• Create and execute marketing strategies through offline/online campaigns and promotions.
• Represent the company across both digital and physical platforms.
• Oversee brand positioning and visual creative direction.
• Manage social media presence, including video and creative content campaigns.
• Design and produce various marketing materials (brochures, posters, ads, social media graphics, and website visuals).

Skills

Marketing strategy

Data analysis

Social media management

Creative content

Communication

Team collaboration

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Develop brand value through integrated marketing programs (from team development to execution).

Create and execute marketing strategies through offline/online campaigns and promotions.

Represent the company across both digital and physical platforms.

Oversee brand positioning and visual creative direction.

Manage social media presence, including video and creative content campaigns.

Design and produce various marketing materials (brochures, posters, ads, social media graphics, and website visuals).

Job Descriptions:

• Develop brand value through integrated marketing programs (from team development to execution).

• Create and execute marketing strategies through offline/online campaigns and promotions.

• Represent the company across both digital and physical platforms.

• Oversee brand positioning and visual creative direction.

• Manage social media presence, including video and creative content campaigns.

• Design and produce various marketing materials (brochures, posters, ads, social media graphics, and website visuals).

Job Requirements:

• Minimum 3 years of experience in Marketing, with a strong background in the Coffee or F&B industry.

• Female candidates are preferred.

• Deep passion for and knowledge of coffee culture and trends.

• Proven track record in marketing strategy planning, execution, and data analysis.

• Proficient with design tools (Adobe Photoshop, Illustrator, InDesign, or similar software).

• Strong understanding of visual design, content creation, and social media trends.

• Excellent communication and interpersonal skills.

• Proficiency in Mandarin is a plus.