Marketing Manager

BAGS CITY; Tangerang Selatan; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

BAGS CITY is seeking a strategic Marketing Leader to drive brand strategy, marketing campaigns, and customer experience across our omnichannel ecosystem. You will shape portfolio strategy, accelerate growth, and build a consistent customer journey.

The ideal candidate offers strong strategic thinking, commercial mindset, and proven leadership to turn insights into measurable results. This is a full-time, on-site role at our BSD head office in Tangerang Selatan.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 8+ years of marketing experience with 3+ years in a management role.
• Experience leading omnichannel marketing campaigns.
• Strong track record in driving sales and customer growth.
• Excellent communication and stakeholder management in English and Indonesian.
• Experience managing budgets, KPIs and ROI reporting.

Responsibilities

• Drive brand and portfolio growth aligned with business objectives.
• Lead integrated omnichannel marketing campaigns across online and offline platforms.
• Improve customer acquisition, engagement and retention through CRM and loyalty initiatives.
• Partner with Customer Experience to ensure a consistent journey across touchpoints.
• Plan budgets, monitor performance, and report insights to stakeholders.
• Lead and develop the Marketing and Customer Experience teams to meet objectives.

Skills

Marketing degree

8+ years experience

3+ years leadership

Omnichannel marketing

CRM & retention

Budget management

Stakeholder management

English & Bahasa Indonesia

Education

Bachelor’s Degree in Marketing or related field

Tools

CRM systems

Job description

BAGS CITY GROUP is a leading retail company specializing in luggage, bags, and travel accessories. Established in 1992, we proudly carry well‑known brands such as Lojel, Thule, Bagasi, Case Logic, and Travel Blue. With a strong presence across Indonesia through 30 showrooms and 100 department stores, we continue to grow and innovate.

We are seeking a strategic and results‑oriented Marketing Leader to drive our brand, marketing, and customer experience agenda. This role will play a key part in shaping our brand portfolio strategy, accelerating customer and business growth, and building a consistent and compelling customer experience across our omnichannel ecosystem. The ideal candidate combines strong strategic thinking with a commercial mindset, customer‑centricity, and proven leadership capability to turn insights and ideas into measurable business results.

Key Responsibilities :

Brand & Business Strategy

• Drive brand and portfolio growth strategies aligned with overall business objectives.
• Build and strengthen brand equity and positioning across omnichannel touchpoints.
• Lead strategic relationships with brand principals and partners to support sustainable growth.

Marketing & Customer Experience

• Lead integrated omnichannel marketing campaigns and activations across online and offline platforms.
• Drive customer acquisition, engagement, and retention through loyalty and CRM initiatives.
• Partner with the Customer Experience team to ensure a consistent and high‑quality customer journey across all touchpoints.
• Utilize customer data and insights to drive customer growth, retention, and sales.

Planning & Performance

• Plan and manage marketing priorities, budgets, and resources in alignment with business objectives.
• Monitor marketing performance, sales contribution, customer growth, and ROI against targets.
• Provide strategic insights and performance reports to stakeholders to support business decisions.
• Lead, develop, and motivate the Marketing and Customer Experience teams to achieve business and functional objectives.
• Set clear goals, KPIs, and priorities for the teams and ensure effective execution.
• Foster cross‑functional collaboration and a customer‑centric, performance‑driven culture.

Required Skills :

• Bachelor’s Degree in Marketing, Communication, or related field.
• Minimum 8 years of experience in marketing field, with at least 3 years in a management role. Ideally, with a background in the retail industry with multibrand businesses.
• Proven experience developing and leading integrated omnichannel marketing strategies and campaigns.
• Strong commercial mindset with a proven track record in driving sales and customer growth.
• Strong understanding of customer acquisition, retention, and CRM.
Experience managing marketing budgets, KPIs, and ROI/performance reporting.
• Strong strategic thinking, analytical, and problem‑solving skills.
• Excellent communication and stakeholder management skills in Bahasa Indonesia and English.
• Proven people leadership and team management experience.
• Willing to be work full time on‑site from our head office at BSD, Tangerang Selatan.