Marketing Manager

PT Pelayaran Nasional Lautan Kumala; Jakarta Pusat; On-site; IDR 360,000,000 - 720,000,000; Full time

Benefits offered by this job

Salary package commensurate with exp.

Comprehensive health benefits

Professional development opportunities

Career progression

Collaborative work environment

Exposure to diverse projects

Job summary

PT Pelayaran Nasional Lautan Kumala in Jakarta seeks a Marketing Manager to develop and execute our marketing strategy for maritime and shipping services within mining, resources and energy sectors. You will drive brand awareness, uncover new business opportunities and strengthen market position in a competitive landscape.

This strategic role requires 3+ years of marketing experience in related sectors, strong English and Indonesian communication skills, and a track record of delivering growth

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 3+ years of professional marketing experience in maritime/shipping/logistics/energy sectors.
• Proven track record in developing and executing marketing strategies that drive growth and revenue.
• Strong understanding of B2B marketing principles and marketing complex services to corporate clients.
• Excellent written and verbal communication in English and Indonesian.

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns to promote maritime shipping services in mining, resources and energy sectors.
• Identify and evaluate new market opportunities, customer segments and partnerships.
• Manage the company's brand positioning and ensure consistent messaging across channels.
• Create and oversee marketing content, including promotional materials, case studies, digital content and corporate communications.
• Build and maintain strong relationships with existing clients and develop strategies for client retention and upselling.
• Collaborate with operations and senior management to align marketing initiatives with business objectives.
• Manage the marketing budget and monitor ROI for campaigns.
• Participate in industry events, trade shows and networking activities to enhance visibility and reputation.
• Monitor and report on marketing performance metrics to management.

Skills

Marketing strategy

B2B marketing

Digital analytics

English & Indonesian

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM systems

Social media tools

Job description

About us

PT Pelayaran Nasional Lautan Kumala is a leading maritime and shipping company operating within the Mining, Resources & Energy sector. We are committed to delivering reliable, efficient and innovative logistics solutions to support Indonesia's resource industries. Our company values operational excellence, sustainability and strong partnerships with our clients and stakeholders.

About the role

We are seeking a Marketing Manager to join our dynamic team in Jakarta on a full-time basis. This is a strategic position that will play a crucial role in developing and executing our marketing strategy to promote our maritime and shipping services within the mining, resources and energy sectors. The Marketing Manager will be responsible for building brand awareness, identifying new business opportunities and strengthening our market position in this competitive industry. This role offers the opportunity to make a significant impact on the company's growth trajectory and commercial success.

Key responsibilities

• Develop and implement comprehensive marketing strategies and campaigns to promote our maritime shipping services to clients in the mining, resources and energy sectors
• Identify and evaluate new market opportunities, customer segments and potential partnerships to drive business growth
• Manage the company's brand positioning and ensure consistent messaging across all marketing channels and communications
• Create and oversee marketing content, including promotional materials, case studies, digital content and corporate communications
• Build and maintain strong relationships with existing clients and develop strategies for client retention and upselling
• Collaborate with operations and senior management teams to align marketing initiatives with business objectives
• Manage the marketing budget effectively and monitor return on investment (ROI) for marketing campaigns and initiatives
• Participate in industry events, trade shows and networking activities to enhance the company's visibility and reputation
• Monitor and report on marketing performance metrics, providing regular updates to management on campaign effectiveness and market developments

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline
• 3+ years of professional marketing experience, preferably in the maritime, shipping, logistics or energy sectors
• Proven track record of developing and executing successful marketing strategies that have driven business growth and revenue
• Strong understanding of B2B marketing principles and experience marketing complex services to corporate clients
• Excellent written and verbal communication skills in English and Indonesian
• Proficiency with digital marketing tools, platforms and analytics (Google Analytics, CRM systems, social media management tools)
• Demonstrated ability to conduct market research, analyse data and translate insights into actionable marketing strategies
• Knowledge of the Indonesian maritime industry, shipping regulations or mining sector would be highly advantageous
• Excellent interpersonal skills and ability to collaborate effectively with cross-functional teams and external stakeholders

What we offer

• Competitive salary package commensurate with experience
• Comprehensive health and wellness benefits including medical insurance coverage
• Professional development opportunities including training and certifications relevant to maritime and business development
• Career progression opportunities within a growing organisation
• Collaborative and inclusive work environment that values innovation and teamwork
• Exposure to diverse projects and the opportunity to work on strategically important initiatives