Marketing Manager (Retail & E-Commerce)

Fallon Chase; Tangerang Selatan; On-site; IDR 480,000,000 - 720,000,000; Full time

Job summary

Fallon Chase is seeking an experienced Marketing Manager to lead brand and growth for a multi-brand international retail portfolio, overseeing offline and digital channels across 32 stores, e-commerce, and DTC platforms. You will align brand strategy with performance metrics, drive ROI, and manage a marketing team to hit sales and engagement targets in a fast-paced retail environment.

Essential qualifications include a Bachelor’s in Marketing, 8+ years in marketing with 3+ in management, fluency

Qualifications

• 8+ years of progressive marketing experience, with 3+ years in management.
• Experience handling multi-brand portfolios in retail.
• Proven ability to design and optimize omnichannel marketing strategies across physical stores and e-commerce.
• Strong budget discipline, KPI tracking, and ROI measurement.
• Fluency in English and Bahasa Indonesia; strong stakeholder liaison skills.

Responsibilities

• Formulate and execute portfolio growth strategies to build brand equity.
• Lead omnichannel campaigns across 32 stores, e-commerce, and official website.
• Oversee CX and CRM initiatives to boost acquisition and retention.
• Manage budgets, resources, and channel priorities with ROI reporting.
• Directly supervise and mentor Marcom & Digital Marketing specialists; collaborate with creative teams.

Skills

Omnichannel marketing

Team leadership

Budget management

CRM & loyalty

Customer acquisition

Stakeholder management

English

Bahasa Indonesia

Retail marketing

Education

Bachelor's Degree in Marketing

Tools

CRM software

Job description

Fallon Chase is a recruitment firm specializing in senior management hiring across a wide range of industries. The company partners with clients to identify and secure top executive talent, offering tailored search strategies that align with each organization’s goals and culture. With a focus on quality, discretion, and long-term fit, Fallon Chase supports businesses in building strong leadership teams that drive sustainable growth.

About the Role

Our client is seeking an experienced, high-impact Marketing Manager to lead our comprehensive brand and business growth strategy across both offline and digital channels. This role is responsible for driving brand equity, customer acquisition, and long-term retention for a multi-brand international retail portfolio. Operating across 32 physical department stores/galleries, e-commerce platforms, and direct-to-consumer websites, you will oversee end-to-end marketing activations, customer experience (CX), and CRM strategies.

Reporting directly to the Chief Brand Officer, the ideal candidate is a commercially minded leader who thrives in a fast-paced retail environment. You will bridge brand strategy with performance metrics, manage cross-functional execution alongside creative leads, and guide a dedicated marketing team to hit aggressive ROI, sales, and customer engagement targets.

Key Responsibilities

Brand & Business Strategy: Formulate and execute comprehensive portfolio growth strategies that build brand equity, align with overall business targets, and maintain strong, productive relationships with international brand principals and partners.

Omnichannel Marketing & Activation: Design and lead integrated, high-converting marketing campaigns across 32 physical retail locations (department stores/galleries), e-commerce channels, and the official website.

Customer Experience & CRM: Oversee day-to-day CX and customer loyalty initiatives to boost acquisition, engagement, and retention; leverage customer data to optimize the entire customer journey across all offline and digital touchpoints.

Planning, Performance & Budgeting: Manage marketing budgets, resource allocations, and channel priorities; consistently monitor and report on ROI, marketing-driven sales contributions, and customer growth metrics to key stakeholders.

Team Leadership & Collaboration: Directly supervise and mentor a core team (3 Marcom & Digital Marketing specialists), closely liaise with the Art Director, and foster a performance-driven, customer-centric cross-functional culture.

Requirements

Essential Qualifications

Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field from a reputable institution.

Minimum 8 years of progressive marketing experience, with at least 3 years in a managerial role—preferably within the retail industry handling multi-brand portfolios.

Proven track record of designing, launching, and optimizing high-impact omnichannel marketing strategies across both physical retail (stores/galleries) and e-commerce platforms.

Strong commercial acumen with demonstrated ability to manage marketing budgets, drive top-line sales, and measure clear performance KPIs and ROI.

Solid expertise in customer acquisition, CRM systems, loyalty programs, and day-to-day customer experience (CX) management.

Fluency in both English and Bahasa Indonesia with exceptional stakeholder management and principal liaison skills.

Willingness to work full-time on-site (Work From Office, 8:00 AM – 5:00 PM).

Preferred Qualifications & Experience

Prior hands-on experience interfacing directly with international brand principals and overseas partners.

Demonstrated success leading cross-functional teams, including direct management of Marcom/Digital Marketing personnel and close collaboration with creative/art directors.

What We're Looking For

We are looking for a leader who can:

Seamlessly integrate digital strategies with physical retail execution across 32+ locations to deliver a unified customer journey.

Translate complex customer data, shopping behaviors, and retention metrics into actionable commercial strategies.

Inspire, coach, and guide a multi-disciplinary team toward achieving ambitious sales and engagement OKRs.

Communicate effectively with international brand principals, executive leadership, and internal creative stakeholders.

Thrive in a structured, on-site environment that demands accountability, strategic thinking, and continuous improvement.