Marketing Manager

Adecco; Depok; On-site; IDR 600,000,000 - 1,000,000,000; Full time

Job summary

Adecco, partnering with a global healthcare organization in Indonesia, seeks an experienced Marketing Manager to lead end-to-end brand and marketing strategy for a nationwide hospital network.

The role drives brand building, digital campaigns, partnerships with insurers and corporates, and cross-site collaboration to accelerate patient acquisition and revenue growth while maintaining international healthcare standards.

Qualifications

• 5+ years of progressive marketing leadership in healthcare-adjacent industry
• Proven track record scaling brand awareness at national/multi-site level
• Direct experience expanding corporate partnerships and private insurance/payer-network relationships (non-BPJS)
• End-to-end ownership of brand, digital, offline, partnerships and PR functions
• Strong digital marketing fluency, including performance marketing and lifecycle marketing

Responsibilities

• Lead end-to-end marketing strategy for hospital group, spanning brand, digital, offline, partnerships and PR
• Develop and execute a national brand-building roadmap and partnerships strategy
• Expand corporate partnerships and private insurance relationships across regions
• Build and manage relationships with insurers, corporations, government bodies, media and healthcare platforms
• Drive patient acquisition through awareness, CRM, and retention programs
• Measure and report on brand metrics and partnership growth
• Manage marketing budget and ROI across channels
• Lead cross-functional collaboration across hospital sites and functions
• Develop a multidisciplinary marketing team for national growth
• Represent organization at national level with government, media, and healthcare communities

Skills

Marketing leadership

Brand awareness

Digital marketing

CRM/lifecycle marketing

Stakeholder management

Team leadership

Strategic partnerships

Education

Bachelor's degree

Tools

Marketing analytics tools

CRM platforms

Job description

Adecco is partnering with a global healthcare organization in Indonesia that is expanding its hospital network and strengthening its healthcare operations across multiple regions. As the organization continues to grow, they are looking for an experienced Marketing Manager to oversee the organization's end-to-end brand and marketing strategy, with missions to elevate the hospital network from a regional presence into a nationally recognized healthcare brand, while significantly expanding corporate and private insurance partnerships to drive sustainable patient acquisition and revenue growth with international healthcare standards.

Job Description

• Own and lead the end-to-end marketing strategy for the hospital group, spanning brand positioning, digital marketing, offline/community marketing, partnerships, and public relations, with the primary objective of building nationwide brand awareness and recognition.
• Develop and execute an integrated national brand-building roadmap, including digital campaigns, media/PR strategy, community activations, and strategic partnerships, to establish the organization as a top-of-mind, trusted healthcare brand across Indonesia.
• Aggressively expand corporate partnerships and private insurance/payer-network relationships (non-BPJS) across all regions to grow referral channels, corporate client accounts, and institutional revenue streams.
• Build and manage relationships with insurance providers, corporations, government institutions, media partners, and healthcare ecosystem platforms (e.g., digital health platforms) to support both brand visibility and commercial growth.
• Lead patient acquisition strategy end-to-end, from awareness and brand-building through to digital funnel execution, conversion, and retention (CRM, remarketing, loyalty).
• Drive and report on measurable commercial outcomes tied to brand awareness growth (e.g., share of voice, digital reach, brand recall) and partnership growth (e.g., number of corporate accounts, insurance providers, referral volume).
• Manage marketing budget and ROI across digital, offline, and partnership channels, working closely with agencies and vendors to maximize national reach and efficiency.
• Lead cross-functional collaboration with medical, operations, finance, legal, and customer service teams across multiple hospital sites/regions to ensure consistent brand execution and service standards.
• Build, lead, and develop a multi-disciplinary marketing team (e.g., digital marketing, creative, partnerships, PR, corporate sales/insurance) capable of executing a national growth strategy.
• Represent the organization at a national level with government institutions, corporate decision-makers, media, and healthcare communities to build institutional trust and public visibility.
• Support marketing readiness and brand rollout for new hospital sites or regional expansion as the network grows.

Requirements

• Minimum 5 years of progressive marketing leadership experience, with substantial, demonstrable experience specifically within the hospital, healthcare, or healthcare-adjacent industry.
• Proven track record of building and scaling brand awareness at a multi-site or national level, not limited to a single location or facility.
• Direct, hands-on experience expanding corporate partnerships and private insurance/payer-network relationships (non-BPJS), with quantifiable results.
• Demonstrated end-to-end marketing ownership across brand, digital, offline, partnership, and PR functions.
• Strong digital marketing fluency, including performance marketing, CRM/lifecycle marketing, and marketing technology/analytics tools.
• Experience managing and developing a multi-functional marketing team.
• Strong stakeholder management skills, with experience engaging insurance providers, corporates, government institutions, and media at a strategic level.
• Bachelor's degree required; background in healthcare, hospital administration, marketing, or business administration preferred.
• Experience supporting network expansion or new hospital/site launches is a strong advantage.
• Entrepreneurial, ambitious mindset with the drive and strategic vision to build a nationally recognized healthcare brand from a multi-regional base.