Marketing Lead

Pengiklan Anonim; Jakarta Utara; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

Pengiklan Anonim seeks a Marketing Assistant Manager to lead digital campaigns for Gonegani across social media and email channels. You will analyze consumer behavior, track trends, and turn insights into actionable marketing strategies while collaborating with the team to drive growth and optimize budgets.

Applicants should have 5+ years in digital marketing in retail/fashion, proficiency in photo/video editing, SEO/SEM, and analytics with strong leadership and communication skills.

Qualifications

• 5+ years in digital marketing and/or related field
• Currently in Marketing Asst. Manager role in retail/fashion retail
• Proficient in photo and video editing software
• Experienced in SEO and SEM strategy and keyword research
• Familiar with website analytics tools such as Google Analytics
• Analytical mindset with data-driven approach
• Social media savvy with trends awareness
• Strong creativity, imagination, and innovation
• Excellent interpersonal and collaboration skills
• Strong project management and managerial skills
• Willing to be placed in Bandung

Responsibilities

• Create and manage content for Gonegani social media, emails, and other digital communications
• Research, track, and analyze consumer behaviors and trends; apply insights to campaigns
• Prepare reports on ROI and KPIs for campaigns
• Collaborate with marketing team to brainstorm growth strategies
• Develop and monitor campaign budgets
• Stay updated on social media trends and apply them to campaigns

Skills

Digital marketing

SEO/SEM

Analytics

Social media management

Budgeting

Creativity

Interpersonal skills

Project management

Team leadership

Industry awareness

Tools

Photoshop

Premiere Pro

Google Analytics

SEO tools

Job description

Create and manage content for Gonegani social media, emails, and other forms of digital communication

Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

Stay up to date on the latest social media trends, and implement them in Gonegani marketing campaigns

Skills & Qualifications:

In-depth knowledge of current digital trends

Minimum 5 years or above experience in digital marketing, marketing communication and/or a related field and hold current position as Marketing Asst. Manager in retail/fashion retail company

Proficiency in photo and video editing software

Experience with SEO and SEM strategy and keyword research

Understanding of website analytics tools, such as Google Analytics

Analytical mind, with a passion for measuring data

Social media savvy, with a passion for staying on top of trends

Strong sense of creativity, imagination, and innovation

Excellent interpersonal skills, with the ability to collaborate with other departments

In-depth knowledge of various social media platforms and best practices

Ability to analyze consumer metrics, reports, and trends

Strong project management and managerial skills

Willing to be placed in Bandung