Marketing Head - MBG Indonesia

Lenovo; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Benefits offered by this job

Restaurant facilities not listed

Job summary

Lenovo, including Motorola Mobility Indonesia, seeks a Marketing Head for MBG Indonesia to lead end-to-end marketing for the Motorola brand across phones and non-phone categories. You will shape campaigns, plan media, and drive retail and eCommerce partnerships in Indonesia.

The role requires 10+ years in marketing within consumer electronics, strong communications skills, and Indonesian-English fluency. MBA preferred, with a track record of delivering growth in a dynamic market.

Qualifications

• 10+ years of marketing experience in smartphones or consumer electronics.
• Strong experience in marketing communications development and media planning/buying.
• Experience working with retail, ecommerce MNO partners.
• Experience in product marketing, consumer research and PR is a plus.
• CRM and owned media management experience is advantageous.
• Excellent communication skills and ability to deliver in fast-paced settings.
• Native Indonesian with fluent English.

Responsibilities

• End-to-end marketing campaign planning for Indonesia’s product and brand campaigns.
• Marketing communication planning, development and localization.
• Drive paid media through media planning, execution and optimization across channels.
• Develop and execute corporate communications and product PR for earned media.
• Lead influencer campaigns to build consideration and purchase intent.
• Lead end-to-end retail marketing and plan events for launches or tentpole moments.
• Collaborate with eCommerce partners, MNOs and retailers to maximize co-marketing and SOV.

Skills

Marketing leadership

Marketing communications

Media planning/buying

Retail & ecommerce partnerships

CRM & owned media

Analytical thinking

Team collaboration

Education

MBA preferred

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Position

Marketing Head, MBG Indonesia

Job Objective

This role would be responsible for end-to-end marketing for the Motorola brand across phone and non-phone business in Indonesia.

About The Organization

Motorola Mobility Indonesia is responsible for all mobile device business (smartphone, tablet and mobile accessories etc.) in Indonesia market. The team is closely working with Asia Pacific HQ based in India.

Role Description

Key Responsibilities

• End to End Marketing Campaign Planning for Indonesia’s product and brand campaigns
• Marketing communication planning, development and localization.
• Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels
• Develop and execute corporate communication and product PR to drive earned media consistently.
• Lead influencer campaigns to build consideration and purchase intent for the brand and products
• Lead end to end retail marketing
• Plan and execute events for new launches and/or tentpole moments for the brand.
• Lead marketing discussions and plans with eCommerce partners, MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments
• Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product – Indonesia, AP and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
• Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

Skills Required

• 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry (Full time MBA degree is preferred)
• Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.
• Strong experience of working with retail, eCommerce MNO partners
• Experience of product marketing, consumer research and PR a strong advantage
• Experience of managing CRM and own media is an advantage
• Strong communication skills
• Experience working with a team and delivering results in a fast-paced setting
• Strong communication skills
• Self-starter even in ambiguous circumstances
• Strong commitment for business
• Strong analytical and problem-solving capability.
• Native Indonesian skill with English Fluency

Good to have – desirable

• Experience of product marketing, consumer
• Experience of managing CRM and own media research and PR
• Knowledge about mobile industry
• Full time MBA
• Typical Candidate
• Senior Marketing Manager / Marketing lead role in consumer electronic, consumer goods industry.

About Motorola

Motorola Mobility a Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow.

About Lenovo

Lenovo is a US $50 billion global Fortune 500 company where we rank #212. We are a leader in providing innovative consumer, commercial and enterprise technologies across full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world, serving customers in more than 160 countries, our technology helps those who do, do better.

At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged, and their efforts recognized and rewarded. We employ fantastic people…come join the fun!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.