Marketing Coordinator

English 1; Serang; On-site; IDR 140,000,000 - 240,000,000; Full time

Job summary

English 1 Indonesia is a leading English education provider, with learning centers and teams across cities nationwide. The Marketing Coordinator will plan, coordinate, and execute online and offline marketing activities to support the center’s growth goals.

This role oversees school visits, community events, and ATL campaigns, while supervising content creation, social media, and digital ads. A 40-hour workweek is typical, with scheduling by the Center Director.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business.
• Minimum 3 years of marketing experience.
• Experience in events management and social media campaigns.

Responsibilities

• Develop monthly and quarterly marketing plans and budgets.
• Coordinate online and offline campaigns, aligning with goals.
• Plan and oversee offline events and school partnerships.
• Manage ATL campaigns with external agencies and vendors.
• Track campaign timelines, budgets, ROI, and lead generation.
• Provide training and guidance to junior marketing staff.

Skills

Communication

Interpersonal skills

Project management

Marketing strategy

Social media marketing

Education

Bachelor’s degree

Job description

English 1 Indonesia is a leading English education provider, with learning centers and teams across cities nationwide. Our educators, advisors, and support teams work together to help students build real-world English skills, confidence, and opportunities for the future.

English 1 is part of Edprima, an international education group with schools and operations across multiple markets in Asia. Being part of Edprima means working within a globally backed organization that applies international standards, proven learning systems, and long-term investment in education.

We take pride in building a culture shaped by passion, ownership, and continuous growth. At English 1, people are encouraged to learn, take initiative, and make a meaningful difference both for students and for one another.

Position Summary

The Marketing Coordinator is responsible for planning, coordinating, and executing both online and offline marketing activities to support the center’s growth goals. This role oversees school visits, community events, and ATL campaigns, while also supervising content creation, social media activities, and digital ads.

Work Schedule

40-hour workweek (over 5–6 days), as scheduled by the Center Director (CD)

Reporting Structure

The Marketing Coordinator reports to the Center Director.

Key Responsibilities

A. Strategic Planning & Coordination

• Developing monthly and quarterly marketing plans and budgets.
• Coordinate the execution of online, offline, and ATL campaigns in alignment with strategic goals.
• Conduct market research to identify new opportunities, target audiences, and competitors.

B. Offline Marketing & Events

• Plan and oversee offline marketing activities such as:
• School partnership programs and presentations
• Booth setups at malls, schools, and public events
• Regular/mini events and annual events at the center
• English 1 referral program and community engagement projects
• Ensure all materials, logistics, and staffing are prepared for smooth event execution.

C. ATL Campaign Management

• Coordinate media placements (billboards, posters, radio, etc.) with external vendors or agencies.
• Track ATL campaign timelines, budgets, and deliverables.
• Evaluate campaign effectiveness and make data-driven recommendations.
• Monitor and analyse lead generation effectiveness from various channels.
• Work with the sales/admissions team to ensure timely follow-up and lead conversion.
• Generate regular reports on campaign performance, ROI, and areas for improvement.
• Supervise and support field marketing staff during events, school visits, and lead generation activities.
• Provide training, schedules, and clear guidelines for junior marketing team members.
• Ensure alignment and communication across marketing, sales, and admissions departments.

Qualifications & Skills

Essential Qualifications

• Bachelor’s degree in Communication, Marketing, or Business
• At least 3 years of experience in the marketing field

Preferred Qualifications & Experience

• Experienced in managing events
• Strong communication and interpersonal skills
• Demonstrated ability in project management
• Updated with related trends in the media
• Experienced using social media marketing
• Demonstrated ability to analyse and create marketing strategies

English 1 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, ethnicity, nationality, religion, gender, gender identity or expression, sexual orientation, marital status, parental status, disability, medical condition, or any other characteristic protected by applicable local laws and regulations.

We are committed to creating a workplace where everyone feels respected, included, and able to contribute their best work.