Marketing Communications Specialist – Hospitality Brand Growth

Accor; Cilandak Timur; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Mercure Jakarta Gatot Subroto, part of Accor, seeks a Marketing Communications professional to develop and execute the hotel's marketing and promotional plans. You will ensure content aligns with brand standards and supports commercial objectives.

Responsibilities span digital marketing, social media, public relations, content creation, and coordination of promotional materials and events with internal teams and external vendors.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 1–2 years of experience in Marketing Communications, Digital Marketing, or a similar position.
• Previous experience in the hospitality industry is an advantage.

Responsibilities

• Develop and execute the hotel's marketing communication and promotional plans.
• Create engaging content for hotel promotions, campaigns, and special events.
• Maintain and update hotel information across digital platforms.
• Coordinate marketing campaigns to promote rooms, F&B outlets, meetings, weddings, and hotel facilities.
• Ensure all marketing materials follow Accor brand guidelines.
• Plan and prepare monthly social media content calendars.
• Monitor social media engagement, audience interaction, and campaign performance.
• Respond to online inquiries and coordinate with relevant departments when necessary.

Skills

Social media management

Digital marketing

Photography

Videography

Copywriting

English & Indonesian communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Mercure Jakarta Gatot Subroto, part of Accor, seeks a Marketing Communications professional to develop and execute the hotel's marketing and promotional plans. You will ensure content aligns with brand standards and supports commercial objectives.

Responsibilities span digital marketing, social media, public relations, content creation, and coordination of promotional materials and events with internal teams and external vendors.