Marketing Communications Executive

Accor; Cilandak Timur; In loco; IDR 66.960.000 - 133.920.000; Tempo pieno

Descrizione del lavoro

Mercure Jakarta Gatot Subroto, part of Accor, seeks a Marketing Communications professional to develop and execute the hotel's marketing and promotional plans. You will ensure content aligns with brand standards and supports commercial objectives.

Responsibilities span digital marketing, social media, public relations, content creation, and coordination of promotional materials and events with internal teams and external vendors.

Competenze

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 1–2 years of experience in Marketing Communications, Digital Marketing, or a similar position.
• Previous experience in the hospitality industry is an advantage.

Mansioni

• Develop and execute the hotel's marketing communication and promotional plans.
• Create engaging content for hotel promotions, campaigns, and special events.
• Maintain and update hotel information across digital platforms.
• Coordinate marketing campaigns to promote rooms, F&B outlets, meetings, weddings, and hotel facilities.
• Ensure all marketing materials follow Accor brand guidelines.
• Plan and prepare monthly social media content calendars.
• Monitor social media engagement, audience interaction, and campaign performance.
• Respond to online inquiries and coordinate with relevant departments when necessary.

Conoscenze

Social media management

Digital marketing

Photography

Videography

Copywriting

English & Indonesian communication

Formazione

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Strumenti

Canva

Adobe Creative Suite

Microsoft Office

Descrizione del lavoro

Company Description

Mercure Jakarta Gatot Subroto

Novelty among the top-notch properties of south Jakarta. Conveniently located in the golden triangle area of business, Gatot Subroto. Accessible via Jl. Gatot Subroto and Jl. Kapten Tendean, with direct access to Jakarta inner ring road highway, 10 minutes to Whoosh Halim Station, close to diplomatic establishments and only 35 minutes drive from Soekarno Hatta International Airport. Providing 403 modern and superbly designed rooms, overlooking the glamorous urban scenery, ensuring comfort and serenity.

Beyond its prime location, city views, and modern facilities, the hotel is committed to sustainability through its partnership with Green Key. It supports eco-friendly practices in water, energy, waste, cleaning, and sustainability education.

Job Description

Responsible for developing, coordinating, and implementing the hotel's marketing communication activities to strengthen brand awareness, promote hotel products and services, increase market visibility, and support the hotel's commercial objectives. Ensure all communication materials and promotional activities are aligned with Accor brand standards and hotel positioning.

2. Key Responsibilities

A. Marketing & Communication

• Develop and execute the hotel's marketing communication and promotional plans.

• Create engaging content for hotel promotions, campaigns, and special events.

• Maintain and update hotel information across digital platforms.

• Coordinate marketing campaigns to promote rooms, Food & Beverage outlets, meetings, weddings, and hotel facilities.

• Ensure all marketing materials follow Accor brand guidelines.

B. Digital Marketing & Social Media

• Manage the hotel's social media accounts, including Instagram, Facebook, and other relevant platforms.

• Plan and prepare monthly social media content calendars.

• Create engaging captions, visual content, reels, stories, and promotional videos.

• Monitor social media engagement, audience interaction, and campaign performance.

• Respond to online inquiries and coordinate with relevant departments when necessary.

C. Public Relations & Media Relations

• Build and maintain relationships with media, influencers, content creators, and strategic partners.

• Coordinate media visits, influencer collaborations, and hotel exposure activities.

• Prepare press releases, media invitations, and promotional announcements.

• Support the hotel's public relations activities and brand positioning.

D. Marketing Materials & Content Creation

• Design and coordinate promotional materials, including posters, banners, brochures, flyers, and digital advertisements.

• Coordinate photography and videography sessions for hotel products and activities.

• Ensure all published materials have accurate information, appropriate wording, and consistent branding.

• Liaise with graphic designers, printers, agencies, and other external vendors.

E. Event & Promotional Support

• Support hotel events, seasonal campaigns, festive celebrations, and special promotions.

• Coordinate marketing communication for hotel activities and internal events.

• Work closely with operational departments to obtain information and promotional requirements.

• Ensure promotional activities are properly communicated through appropriate channels.

F. Reporting & Administration

• Prepare monthly marketing activity reports and social media performance reports.

• Monitor marketing campaign results and provide improvement recommendations.

• Maintain an organized archive of marketing materials, photos, videos, and media coverage.

• Monitor marketing expenses and support budget control.

Qualifications

Education

- Bachelor's degree in Marketing, Communication, Public Relations, or a related field.

Experience

• Minimum 1–2 years of experience in Marketing Communications, Digital Marketing, or a similar position.

• Previous experience in the hospitality industry is an advantage.

Technical Skills

• Good knowledge of social media management and digital marketing.

• Proficient in Canva and Adobe Creative Suite (Photoshop, Illustrator, or Premiere Pro).

• Good photography and videography skills.

• Excellent English and Bahasa Indonesia communication skills.

• Good copywriting and content creation skills.

• Familiar with Microsoft Office applications.

Additional Information

Diversity&Inclusionfor Accor means welcoming each and everyoneandrespecting their differences by giving priority only to qualities andskills in extending employment and development opportunities. Our ambition is toprovide meaningful employment, a warm and welcoming culture, excellentworking conditions and to promote the development ofall people, including thosewith disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.