MARKETING COMMUNICATIONS MANAGER

This Is April Malaysia; Indonesia; Vor Ort; IDR 550.000.000 - 850.000.000; Vollzeit

Zusammenfassung

THIS IS APRIL is seeking a senior Marketing leader to develop and execute integrated 360° campaigns across fashion and beauty segments in Indonesia. You will lead brand campaigns from concept to evaluation, build influencer strategies, and collaborate with internal teams and partners to drive awareness and business impact.

The role requires 5+ years in marketing communications, strong Bahasa Indonesia and English, and a proven record of delivering high-visibility projects in fast-paced

Qualifikationen

• Bachelor’s degree in Marketing, Communication, Advertising, PR, or related field
• 5+ years in Marketing Communications, Brand/Influencer Marketing, Campaigns, Partnerships
• Experience with fashion/beauty/lifestyle/retail brands is a plus
• Proven leadership of 360° campaigns from strategy to execution
• Excellent Bahasa Indonesia and English communication
• Highly organized, detail-oriented, fast-paced, ownership mindset
• Strong network with KOLs, influencers, media, partners
• Brand building, social media, partnerships knowledge
• Strategic thinking, project management, negotiation, leadership skills

Aufgaben

• Develop and execute integrated 360° marketing communication strategies and campaigns.
• Lead brand campaigns, launches, promotions, events, and offline activations from concept to execution and evaluation.
• Develop and manage KOL, influencer, creator, and affiliate strategies across relevant platforms.
• Build and maintain relationships with creators, communities, media, and strategic partners.
• Identify and lead brand partnerships and collaborations that strengthen awareness and business impact.
• Set communication and content direction across social media and other consumer touchpoints.
• Strengthen THIS IS APRIL’s brand positioning, identity, and community engagement.
• Lead and collaborate with internal teams, agencies, vendors, creators, and partners.
• Manage campaign budgets, timelines, KPIs, and performance reporting.
• Lead and develop the Marketing Communication team

Kenntnisse

Brand marketing

KOL/influencer marketing

Campaign management

Partnerships & negotiations

Leadership & PM

Bilingual communication

Creative strategy

Social media strategy

Network building

Ausbildung

Bachelor’s degree in Marketing/Communications/PR

Tools

Jobbeschreibung

• Develop and execute integrated360° marketing communication strategies and campaigns.
• Lead brand campaigns, launches, promotions, events, and offline activations fromconcept to execution and evaluation.
• Develop and manageKOL, influencer, creator, and affiliate strategiesacross relevant platforms.
• Build and maintain strong relationships withcreators, communities, media, and strategic partners.
• Identify and leadbrand partnerships and collaborationsthat strengthen awareness and business impact.
• Set communication and content direction acrosssocial media and other consumer touchpoints.
• Strengthen THIS IS APRIL’sbrand positioning, identity, and community engagement.
• Lead and collaborate with internal teams, agencies, vendors, creators, and partners.
• Manage campaign budgets, timelines, KPIs, and performance reporting.
• Lead and develop theMarketing Communication team

Qualification

• Minimum Bachelor’s degree in Marketing, Communication, Advertising, PR, or related fields
• 5+ years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign, Partnership, or related roles.
• Experience in fashion, beauty, lifestyle, retail, or consumer brands is a plus
• Proven experience leading 360° campaigns from strategy to execution
• Excellent verbal and written communication skills in both Bahasa Indonesia and English.
• Highly organized, detail-oriented, able to work in a fast-paced environment and take full ownership
• Strong network and relationships with KOLs, influencers, creators, communities, media, and brand partners.
• Strong understanding of brand building, social media, influencer marketing, partnerships, and consumer trends.
• Strong strategic thinking, project management, negotiation, and leadership skills