Marketing Communication Supervisor

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a creative Brand Marketing professional to shape brand strategy and lead campaigns. You will define audiences, positioning, and messaging, and craft umbrella ideas that unify executions with strong storytelling across channels.

The role emphasizes creative direction, social content concepts, and collaboration with internal teams and partners to ensure cohesive campaigns that resonate with skincare and beauty audiences.

Qualifications

• Bachelor's Degree in any major.
• Minimum 2 years of experience in brand marketing or related fields.
• Strong understanding of brand building, campaign development, consumer insights, and communication strategy.
• Knowledge or experience in skincare, beauty, or FMCG preferred.
• Strong strategic thinking with ability to translate insights into campaign ideas.
• Strong collaboration and communication skills with cross-functional teams.
• Creative, commercially aware, and able to manage multiple projects from strategy through execution.

Responsibilities

• Develop brand, campaign, and communication strategies based on consumer, market, and cultural insights.
• Define target audiences, consumer tensions, brand positioning, propositions, and key messaging.
• Develop umbrella campaign big ideas that connect all executions through strong storytelling, communication pillars, and hero creative direction.
• Set creative direction for campaign productions, including visual storytelling, to ensure brand consistency across touchpoints.
• Co-develop hero content directions, social media hooks, and storytelling territories for digital and social channels.
• Define communication architecture and channel roles to guide consumers from awareness to consideration.
• Collaborate with cross-functional teams and external partners to ensure smooth and effective campaign execution.
• Evaluate campaign effectiveness and translate insights into recommendations for future communication strategies.

Skills

Brand marketing

Campaign development

Consumer insights

Communication strategy

Cross-functional collaboration

Creative thinking

Education

Bachelor's Degree

Job description

• Develop brand, campaign, and communication strategies based on consumer, market, and cultural insights.
• Define target audiences, consumer tensions, brand positioning, propositions, and key messaging.
• Develop umbrella campaign big ideas that connect all executions through strong storytelling, communication pillars, and hero creative direction.
• Set creative direction for campaign productions, including visual storytelling, to ensure brand consistency across touchpoints.
• Co-develop hero content directions, social media hooks, and storytelling territories for digital and social channels.
• Define communication architecture and channel roles to guide consumers from awareness to consideration.
• Collaborate with cross-functional teams and external partners to ensure smooth and effective campaign execution.
• Evaluate campaign effectiveness and translate insights into recommendations for future communication strategies.

What We’re Looking For

• Bachelor's Degree in any major.
• Minimum 2 years of experience in a related field, such as Brand Marketing, Product Marketing, Digital Marketing, Marketing Communication, or Brand Strategy.
• Strong understanding of brand building, campaign development, consumer insights, and communication strategy.
• Good knowledge or experience in the skincare, beauty, or FMCG industry is preferred.
• Strong strategic thinking with the ability to translate insights into compelling campaign ideas and communication.
• Strong collaboration and communication skills, with experience working with cross-functional teams and external partners.
• Creative, commercially aware, and able to manage multiple projects from strategy through execution.